Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Client Testimonials Detail
Contact Us

Sally Doherty

As an international company, we value the China market and aim to establish the Graphcore brand as the industry standard for Machine Intelligence compute in China. Rather than doing a literal translation of Graphcore into Mandarin, we wanted to choose a name that portrays our vision and aspiration and which tells a compelling story to a broader audience and our final Chinese name 拟未 [nǐ wèi] certainly captures the essence of the Graphcore brand. It was an enlightening process working with Labbrand on this project. They provided expert guidance and sound research during the naming creation and decision process.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Jessie Zhang

Labbrand has a good understanding of BIOLOGIQUE RECHERCHE's brand positioning and our distinctive approach to skin care. It has been a pleasure working with them to devel…

Vladimir Djurovic

Building brand-led digital experience requires coordinated efforts and close collaboration, the strategy, the brand application, the experience design and the operation a…

JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

Jason Wang

Glad to see the great launch of NesQino, and the hot buzz the brand is widely gaining among consumers. We were impressed by the innovative spirit of Nestlé during the nam…

Brittany Golob

“The challenges of the past year have been great as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform A…

Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associa…

Rachel Guo

It is a pleasure to work with Madjor. I do apprecitate their effort on trying to bring more diversity into our platform. Look forward to more great outputs in the future!

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject