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Archana Mohan

Collective is not a mob but a think tank.

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Associate Account Director, Labbrand Group

We are extremely proud to have gained the trust of Petit Bateau on empowering this iconic French kidswear brand to grow its presence in the competitive Chinese market. Ou…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Allison Rose

Liberty Lane is an iconic brand for bakers who want to achieve the classic flavor of American cheesecake. The brand paints the picture of a small road in the American cou…

Jason Wang

Glad to see the great launch of NesQino, and the hot buzz the brand is widely gaining among consumers. We were impressed by the innovative spirit of Nestlé during the nam…

Alfonso Troisi

We do have very high expectations for Nespresso Chinese naming. Under this context, 浓遇 [nóng yù] stood out among all the others with a vivid storytelling charm …

Alva Lv

It has been an inspiring and delightful journey to work with Pernod Ricard team. DRINKS&CO’s customized experience and convenient service leave us great impression du…

MAX PAN

Launching our new gaming sub-brand Logitech G, we commissioned Labbrand to develop our brand and digital strategies. Working directly Labbrand we developed the Chinese ta…

Simon Thomas

We understand that Omega Plus is a highly descriptive name, nevertheless, we hope the Chinese name can be more emotional, resonating with local consumers and being differ…

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