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Nespresso Brand Team

In 2022, we continued collaboration with Labbrand who created the product names for 4 hero products in Chinese. Among these, Lattissima One is the first coffee machine that owns a unique product name – playful, memorable and iconic. The whole creation process was enlightening as always. Today, with the launch of 小啡象, we look forward to sharing the distinctive yet enjoyable experience with all coffee lovers.

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