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Alva LV

Alva LV Overview

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, we are confident that the Nutella family will achieve greater impact and a promising future in China.

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Imke Kastka

Working with such a professional team has been an inspiration throughout the entire project, and beyond.

Simon Thomas

We understand that Omega Plus is a highly descriptive name, nevertheless, we hope the Chinese name can be more emotional, resonating with local consumers and being differ…

Carmen Lam

Labbrand had demonstrated a good understanding of our customers’ needs and was knowledgeable as well as professional throughout the development process, resulting in an i…

Amanda Liu

Labbrand is proud to have worked with Airbnb in the creation of 爱彼迎. The powerful message delivered by 爱彼迎 conveys in a clear way what Airbnb’s mission is to Chinese trav…

Melanie Zhu

It was a great pleasure to communicate with the branding creatives and operators on a practical level, so that we could better understand the requirements in the actual b…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Annie Gu

We had a great time collaborating with Labbrand team. They provided vital support in the development and creative research of 敢迈™ based on consumer insights.

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

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