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Ray Ju

We are thrilled to collaborate with MasterControl on this naming and design project. The final name stood out from about 300 different name options for its accurate reflection of the brand truth and culturally relevant meaning. We are very happy that our rigorous creation and selection process has helped us land on this excellent solution.

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Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

Alfonso Troisi

We do have very high expectations for Nespresso Chinese naming. Under this context, 浓遇 [nóng yù] stood out among all the others with a vivid storytelling charm …

Vladimir Djurovic

“Congratulations to Contentsquare on the $500 Million Round E Founding. Contentsquare’s expertise in digital behavior analytics and its focus on innovation through AI is …

Rachel Guo

It is a pleasure to work with Madjor. I do apprecitate their effort on trying to bring more diversity into our platform. Look forward to more great outputs in the future!

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Takuro Tatsumi

TomoRico, with its new introduction in 2018, and JagaRico, since 1995, one of the most popular snacks in Japan. We sincerely hope that Chinese consumers can enjoy these t…

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

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