It’s extremely difficult to find an equivalent name in Chinese for BE-KIND. 缤善 [bīn shàn] stood out for being warm, vibrant, and positive. Labbrand has been our most reliable partner along the journey. They demonstrated strong and accurate insights towards BE-KIND’s ethos and have been resilient despite the challenges to land on a great name. We very much look forward to collaborating with Labbrand in the future and growing the brand together.
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