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Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims to bring “the best of Google products to McLaren” to provide a more seamless technology experience across devices, McLaren said in a statement.

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Labbrand Creates Chinese Brand Name 揽胜星脉 for Land Rover’s New Luxury SUV

SHANGHAI, March 2, 2017 – Land Rover, the leading four-wheel-drive brand of Jaguar Land Rover, expanded its series of luxury SUV (known as Range Rover) with the new model…

LABBRAND and Curio Collection by Hilton Celebrate Transform Awards Asia 2024 Win for Brand Expression of La Festa Phu Quoc on Social Media Channels

Singapore — LABBRAND, the leading independent global brand consultancy with 20 years of experience, are proud to announce a win at Transform Awards Asia 2024 in the categ…

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand's role as the brand creation expert at the service of business transformation.  Re…

Labbrand Wins at the iF Design Award 2021

SHANGHAI, April 15, 2021 - Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce…

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