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Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims to bring “the best of Google products to McLaren” to provide a more seamless technology experience across devices, McLaren said in a statement.

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Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

SHANGHAI, October 23, 2018 – Explore the pinnacle of naming excellence as Covestro, the German polymer materials manufacturer, unveils its new class of thermoplastic comp…

Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand's founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of b…

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SINGAPORE, July 11, 2018 – Labbrand was invited as key speakers and panelist at Global Dairy Congress Asia 2018 held on June 11-12 in Singapore. Global Dairy Congress Asi…

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In a noteworthy collaboration, Labbrand, a global naming expert, and Rouse, a leading intellectual property authority, jointly orchestrated the Brand Naming and Trademark…

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

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