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Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims to bring “the best of Google products to McLaren” to provide a more seamless technology experience across devices, McLaren said in a statement.

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Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Auto Brand Names: Renault’s New Crossover KADJAR Launched in China with Chinese Name Created by Labbrand

SHANGHAI, March 3, 2016 – Auto Brand Names Dongfeng-Renault, the joint-venture between world’s leading automotive manufacturer Renault and one of China’s top automotive m…

Labbrand Creates Chinese Brand Name for belVita Breakfast Biscuits

SHANGHAI, October 13, 2015 – Witness the strategic prowess of a leading Brand Naming Agency as Mondelēz International disrupts the market with a new category of breakfast…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

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