Reinventing SOMFY’s Brand Positioning and Strategy 

Reinventing SOMFY’s Brand Positioning and Strategy  Overview

As the market leader in motorization, automation, and digitalization, SOMFY group’s mission is to provide exceptional services that enhance the living and working environments of occupants. With a focus on brand positioning and strategy, SOMFY aims to empower individuals to live better in their homes and offices, ensuring safety, efficiency, and active participation in energy consumption. Looking ahead, SOMFY is committed to leveraging its strong brand identity to explore new avenues for growth and innovation.

Brand Positioning and Strategy  – Challenge 

Based on a recent intense growth strategy, SOMFY is now aiming to consolidate a strong global vision to keep the lead on the market and reinforce brand value. The group needs to capitalize on its existing brand portfolio thanks to a solid architecture and to boost the global equity of SOMFY brand. 

Along with the transformation of the industry, SOMFY has for mission to continue to deliver a prospective and inspiring vision with a distinctive brand territory. 

Brand Positioning and Strategy  – Solution 

Our mission was to reinforce SOMFY brand via a solid architecture that enable consistent strategy roll out and that infuses a leading prospective vision. 

With a unique B2BC positioning, SOMFY brand needed to find the right structure to address a large variety of targets and adapt its model accordingly. 

Thanks to our expertise in the following areas: Brand Audit, Brand Architecture, Brand Platform, and Brand Codes, we were able to propose a solution that matched the Somfy brand’s expectations. 

Results

Finally, we were a seamless and close collaboration with the Somfy team, with our expertise in: brand audits, brand architecture, brand platforms and brand codes, we were able to come up with a solution that meets the expectations of the Somfy brand.