Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy

REGION

  • Global

INDUSTRY

  • Electronics & Appliances
Contact Us

Reinventing SOMFY’s Brand Positioning and Strategy 

As the market leader in motorization, automation, and digitalization, SOMFY group’s mission is to provide exceptional services that enhance the living and working environments of occupants. With a focus on brand positioning and strategy, SOMFY aims to empower individuals to live better in their homes and offices, ensuring safety, efficiency, and active participation in energy consumption. Looking ahead, SOMFY is committed to leveraging its strong brand identity to explore new avenues for growth and innovation.

Brand Positioning and Strategy  – Challenge 

Based on a recent intense growth strategy, SOMFY is now aiming to consolidate a strong global vision to keep the lead on the market and reinforce brand value. The group needs to capitalize on its existing brand portfolio thanks to a solid architecture and to boost the global equity of SOMFY brand. 

Along with the transformation of the industry, SOMFY has for mission to continue to deliver a prospective and inspiring vision with a distinctive brand territory. 

Brand Positioning and Strategy  – Solution 

Our mission was to reinforce SOMFY brand via a solid architecture that enable consistent strategy roll out and that infuses a leading prospective vision. 

With a unique B2BC positioning, SOMFY brand needed to find the right structure to address a large variety of targets and adapt its model accordingly. 

Thanks to our expertise in the following areas: Brand Audit, Brand Architecture, Brand Platform, and Brand Codes, we were able to propose a solution that matched the Somfy brand’s expectations. 

Results

Finally, we were a seamless and close collaboration with the Somfy team, with our expertise in: brand audits, brand architecture, brand platforms and brand codes, we were able to come up with a solution that meets the expectations of the Somfy brand.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




MAXI-COSI Global Multi-Channel Ad Campaign

Labbrand collaborated with MAXI-COSI to create a global multi-channel ad campaign for their new Wheely stroller. The campaign aimed to communicate the brand’s positioning…

Snack Brand Naming Chinese – Haribo

Labbrand achieved success in crafting the Chinese name and Chinese jingle for Haribo as part of the snack brand naming Chinese initiative to facilitate the brand's entry …

Graphcore Chinese Brand Name Creation

Delve into the world of Graphcore's Chinese brand name as Labbrand brings its expertise to the forefront. As a British semiconductor company specializing in AI and machin…

Chunyue Cultural Packaging Campaign Design: Celebrating 29 City Vibes Through Ethnocultural Relevance

Chunyue, a packaged water brand in China, faced the challenge of differentiating itself in the highly competitive bottled water market. To address this, the brand collabo…

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China. Brand Equity Strategy - A Heritage Continued Asfour…

Chopard Launched the Product Chinese Name for L’Heure du Diamant Created by Labbrand

About Chopard Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to …

Danone Chinese market: Brand Name Creation for Danone’s Adult Nutrition Brand Dare to Stride

Embark on the exploration of Danone's endeavors in the Chinese market with the launch of Dare to Stride, a new adult nutrition brand addressing the challenges of aging an…

Labbrand Created Chinese Names for Nutella, a Ferrero Group Brand, and Its Three Flagship Products

GUANGZHOU, Aug. 16 - Nutella, a brand under the Ferrero Group, has recently introduced its new Chinese brand name, “意榛滋” [yì zhēn zī], along with a full range of new prod…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject