Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Auto
Contact Us

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand’s success story in crafting the dynamic name “LAMANDO” for Volkswagen’s latest car model. Experience the fusion of energy and youthful spirit in Labbrand’s expertise in alphabetic naming.

Alphabetic Naming – CHINA STYLE

Founded in 1937, Volkswagen Group is the biggest German automaker and the second largest automaker in the world. Its most well known vehicles from VW have striking and unique names such as the Polo, Golf and Beetle.

Volkswagen is launching a new 4-door, A-segment car in early 2015. Targeted at young lifestyle and elite Chinese, the coupe style design car is low sleek and the sportiest 4-door car in its category. Labbrand was appointed to create the alphabetic name for this new car. The name has to be easy, appealing, meaningful, international, striking, powerful and suitable for the car as well as its target group. 

POWERFUL NAME

We successfully created the alphabetic name LAMANDO for Volkswagen’s new model. The name fulfils all specifications. In tone with the company’s origin and desired internationality, the English name has a European ring to it with the prefix ‘la’. Derived from words such as “Mandar” and “la mundo” which mean ‘to lead’ and ‘the world’ consecutively, the name echoes strength, authority, openness and young spirit.

Aside from these Spanish derivations, ‘mando’ can simply be interpreted as the English ‘man’ ‘do’. Bold and simple, ‘man do’ is a powerful phrase that can evoke energy, strength and activeness. The various inspirations and possible interpretations come together to form an immaculate name that rolls off the tongue and reflects the essence of Volkswagen’s new car.

LEAD THE WORLD

We conducted linguistic check and Smart Legal Check to make sure that the name is linguistically appealing and legally available. The linguistic check covers 16 international markets from the United States, France, and Japan to India and China.

Overall, the various inspirations and possible interpretations come together to form an immaculate name that rolls off the tongue and reflects the essence of Volkswagen’s new car. Lamando will open a new world in the automotive industry in China and abroad.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Continental Chinese Tagline Creation

Labbrand developed the Chinese tagline creation for Continental for a promising future. HIT THE ROAD Founded in 1871 German, Continental AG is a world’s leading manufactu…

CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

HARPIC Chinese Brand Name Creation

Originated in the UK, HARPIC is a toilet cleaning brand that has a century-old history. As a global leading brand in the category of sanitary toilets, HARPIC is not only …

BASF Branding in China

Embark on the journey of BASF branding in China with Labbrand, as they skillfully craft the verbal and visual identity system for the new paint brand. Witness the emergen…

Belvita Chinese Naming Creation

Through the expertise in Belvita Chinese naming, Labbrand played a pivotal role in enabling belVita to effectively convey its brand message to Chinese consumers with prec…

Singaporean Branding For Global Bakery and Coffee Market Readiness: Tiong Bahru Bakery

A beloved Singaporean branding with more than 16 outlets island-wide, Tiong Bahru Bakery prides itself as one that serves fresh French pastries and artisanal breads amids…

Elevating Luxury Brand Name with Stuart Weitzman’s Chinese Naming

Labbrand helped Stuart Weitzman to elevate a luxury brand name in Chinese that reflects sophistication and appeals to Chinese luxury consumers. The chosen luxury brand na…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject