Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Electronics & Appliances
Contact Us

Logitech Brand Tagline Creation and Digital Strategy

Labbrand helped Logitech develop the brand tagline creation and digital strategy for China, differentiating the brand from competitors with strong science background.

MEET THE DIGITAL

Created in 1981, Logitech is the world leader in computer peripherals. It has crafted its sub-brand, the G Series, to deliver the most realistic gaming experience for its consumers in the gaming sector. Focusing on innovation and quality, Logitech designs its personal computer peripherals to deliver the best user experience in the digital world.

UPDATE NOW

In order to differentiate itself from other competitors in the Chinese market, Logitech G Series needs to elevate its brand image amongst Chinese gamers. Before, Logitech was considered a non-gaming brand despite having superior quality peripherals fit for gaming. Logitech G Series asked Labbrand to develop a comprehensive brand and digital strategy for its brand in China. 

SCIENCE IS BOUND TO WIN

The first step to introduce Logitech G to the Chinese market is creating a relevant Chinese tagline which expresses the key brand attribute and directly communicates to true gamers in China. The brand tagline creation 绝胜科技 [jué shèng kē jì] stands out. 绝 [jué] means absolutely/ gloriously, while 胜 [shèng] means win/ wins. The combination, 绝胜, implies Logitech’s confidence and determination to beat out its competition. 科技 [kē jì] means technology, indicating Logitech G’s scientific expertise. After the tagline is completed, detailed brand and digital strategy were designed to successfully launch Logitech G in China to showcase Logitech G’s strong science background and the outstanding performances of its gaming peripherals.

Within two months of the launch, Logitech G received great success in sales and online fan engagement on key social platforms such as Sina Weibo and Weixin. After all, science is bound to win. 

  • Launching our new gaming sub-brand Logitech G, we commissioned Labbrand to develop our brand and digital strategies. Working directly Labbrand we developed the Chinese tagline 绝胜科技 (..)as well as a comprehensive community management plan for social media and online campaigns. Leveraging their deep insights as strategic advisors in China, we achieved great success in both sales and our online presence. t’s been a pleasure to work with Labbrand teams, they are a major asset for anyone looking to build a brand online in China.

    MAX PAN

    Senior Regional Category Manager, Logitech TAGS

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




New Brand Creation: NEQTA Brand Creation

Embark on the journey of new brand creation with Labbrand, as they draw inspiration from the hive to craft a brand-new hotel. This space is meticulously designed to stimu…

Premium and Sustainable Packaging Innovation Research 

Packaging Innovation Research - Background The infant nutrition category is undergoing premiumization and organic popularization in the Chinese market.   After …

Udemy Brand Identity New York: Expanding Corporate Training in China

Project Overview Labbrand collaborated with Udemy, a global platform for learning and teaching online, to develop a Chinese name and brand identity New York that would re…

Rituals Collection Renaming

Bringing ancient Indian wisdom of body-mind-soul balance closer to Chinese consumers by collection renaming. Challenge Rituals is a well-known Netherlandish body care bra…

Brand Creation in China: CLIPPER SEAFOODS

In the realm of brand creation in China, Labbrand collaborates with Clipper Seafoods to craft the Chinese verbal and visual identity for their new brand, Northern Light. …

Food Brand Naming: BE-KIND Chinese Brand Name Creation

Delve into the world of food brand naming with BE-KIND, a New York City-based company founded in 2004 by Daniel Lubetzky. Specializing in healthy snacks like whole nuts, …

SkyTeam Brand Identity Strategy

Labbrand successfully creates the Chinese brand identity strategy for SkyTeam and SkyPriority, establishing a caring and luxury value for the brand. Brand Identity Strate…

Schindler Market Strategy in China

Embark on the strategic journey of Schindler's market strategy in China with Labbrand. Through a comprehensive 3-phase project, Labbrand collaborates with Schindler to ge…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject