Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research

INDUSTRY

  • Maternity & Childcare
Contact Us

Local Market Research: Bebelac Brand Territory And Research Testing

Explore the realms of local market research as we delve into Danone’s strategic journey. In 2017, Danone revealed a refreshed logo and its inaugural company signature: “One Planet. One Health.” These words embody the group’s vision, emphasizing the interconnectedness of human health and the health of the planet. Positioned as a call to action, it invites consumers and stakeholders to join the food revolution, marking a pivotal moment in Danone’s commitment to a healthier world.a movement aimed at nurturing the adoption of healthier, more sustainable eating and drinking habits.

Danone commissioned Labbrand to conduct the market research to uncover consumer insights that would strengthen the brand purpose and value proposition of Bebelac while leveraging Danone’s One Planet One Health concept and building on the strength of Grow Them Great campaign.

Bebelac (Source: bebeclub.co.id)

Through exploring consumer insights with Indonesian mums, Labbrand was tasked with defining Bebelac’s purpose by finding the connection between ‘Bebelac’, ‘Child’ and ‘One Planet’ to further strengthen its brand idea of #GrowThemGreat. Combining research and strategy, Labbrand arrived at the final brand territory, which was leveraged by Danone’s appointed ad agency to create the following TVC expressions:

[TVC] Iklan Bebelac (yang dilihat padahal) Nutrisi Tepat Si Kecil – Happy Tummy, Brain, Heart 2020

Local Market Research – Results

Our research and strategy for Bebelac have built a solid foundation for its marketing communication activities. The ad has scored Green ++ on Kantar Communication Link Test, which is the world’s most trusted ad testing solution. It scored 97 out of 100 for highest enjoyment and rated 81 for Purchase Index and 86 for Awareness Index. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Elevating Luxury Brand Name with Stuart Weitzman’s Chinese Naming

Labbrand helped Stuart Weitzman to elevate a luxury brand name in Chinese that reflects sophistication and appeals to Chinese luxury consumers. The chosen luxury brand na…

EVERHOME: New Hotel Brand Naming in New York

Choice Hotels International, Inc., a leading lodging franchisor, sought for a new brand naming in New York within the extended-stay category to cater to the evolving need…

Danone Chinese market: Brand Name Creation for Danone’s Adult Nutrition Brand Dare to Stride

Embark on the exploration of Danone's endeavors in the Chinese market with the launch of Dare to Stride, a new adult nutrition brand addressing the challenges of aging an…

Precise Branding, Strengthening Professional Advantages: Geistlich’s Brand Renewal Journey in China

Localization Challenges and Transformation Starting Point for Industry Leaders Geistlich, a Swiss-based expert in regenerative medicine, specializes in the research and d…

Nespresso Chinese Brand Strategy

Embark on the journey of Nespresso's Chinese brand strategy with Labbrand, as they tackle the challenge of enhancing Nespresso's presence in the China market. Recognizing…

Udemy Brand Identity New York: Expanding Corporate Training in China

Project Overview Labbrand collaborated with Udemy, a global platform for learning and teaching online, to develop a Chinese name and brand identity New York that would re…

The Honest Company – Building Trust in China Through Purposeful Naming

Labbrand was honoured to partner with The Honest Company to create its Chinese brand name 恩怡诗 [ēn yí shī] when it entered the Chinese market. The Honest Company, a notabl…

Parisot Chinese Brand Name Creation

Labbrand demonstrates expertise in Parisot Chinese brand name creation with the introduction of 品黎家 [pǐn lí jiā] for the esteemed French furniture manufacturer. Explore t…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject