Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy

INDUSTRY

  • Industrial & Chemical
Contact Us

Dräger Brand Relevance Creation

Unlock the strategic approach to brand relevance as Labbrand elevates Dräger’s brand positioning in the Chinese market. Drawing from industry insights, Labbrand seamlessly blends brand recognition with a tailored strategy, ensuring Dräger resonates with its audience. Explore the transformation of brand relevance through Labbrand’s expertise, positioning Dräger for success in the dynamic Chinese landscape.

Brand Relevance – TECHNOLOGY FOR LIFE

Founded in Lübeck, Germany in 1889, Dräger has grown into a worldwide, DAX-listed enterprise in its fifth generation as a family-run business. Dräger is an international leader in the fields of medical and safety technology, developing innovative equipment and solutions for people all over the world. As Dräger’s profits have increased, so too has the scope of the company’s market.

Dräger Brand Relevance Creation

OPTIMIZING BRAND RECOGNITION IN CHINA

Dräger would like to optimize its brand appearance and brand recognition in China as the company sees high growth potential in the Chinese market. But how should Dräger present itself in China to most effectively create a brand? The current Chinese name, tagline and logo needed to be reconsidered for adjustments and modifications in order to determine how to emphasize local and global identities when communicating with stakeholders.

Dräger Brand Relevance Creation

INTEGRATE GERMAN HERITAGE WITH CHINESE

Our approach focused on creating brand relevance for Dräger in China. By analyzing insights from the industry, the company and the competitors, we provided a strategic recommendation for Dräger’s identity expression with information on how to integrate its German heritage with its Chinese market. Dräger is now poised to dominate the medical field of China. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Parisot Chinese Brand Name Creation

Labbrand demonstrates expertise in Parisot Chinese brand name creation with the introduction of 品黎家 [pǐn lí jiā] for the esteemed French furniture manufacturer. Explore t…

Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Aden Brand Positioning

Labbrand helped ADEN with its brand positioning, including brand strategy, verbal identity and visual design. ADEN Services is a major innovator in the Facility Managemen…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Elevating TripAdvisor’s Brand Image: Brand Renaming for the World’s Largest Travel Website

TripAdvisor, the world's largest travel website, entered the Chinese market in 2009 under the local brand "DaoDao.com." As Chinese travelers began to interface more frequ…

MERCEDES-BENZ Chinese Sub-Brand Name Creation

Labbrand worked on sub-brand name creation in Chinese 星睿 [xīng ruì] for second hand Mercedes cars to follow the premium, qualitative and luxury dimension as the mother br…

Carom: Redefining Experiences through Social App Name Creation

Labbrand created a distinctive social app name for Carom that aimed to revolutionize social interactions and networking among successful professionals. The chosen name, C…

Labbrand Created Chinese Names for Nutella, a Ferrero Group Brand, and Its Three Flagship Products

GUANGZHOU, Aug. 16 - Nutella, a brand under the Ferrero Group, has recently introduced its new Chinese brand name, “意榛滋” [yì zhēn zī], along with a full range of new prod…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject