Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy
  • Branding
  • Naming

INDUSTRY

  • Cosmetics & Beauty
Contact Us

GOOD GIRL Chinese Brand Tagline and Name and Creation

A ROMANTIC AND ELEGANT STYLE

Carolina Herrera was founded in 1980 in New York, marked by its elegant design on fashionable dresses. As a luxury brand, it aims to provide a romantic and elegant style.

In China, along with the development of society, the Chinese luxury market has occupied an important position in the world. The new generation of consumers in China tend to appreciate good design and brand concept without paying for the logo.

In the meantime, Carolina Herrera aims to bring a unique perfume experience to China with the concept of bold and independent women brought by the perfume brand “Good Girl”. The fragrance brand not only offers a unique perfume experience, but it also encourages girls to be bolder and more confident. 

Chinese Brand Name and Creation

Rebellion

The name, Chinese brand tagline, story, as well as persona, all surrounded the key positioning – Rebellion, or The Daring Elegance. With this idea, we want to encourage women to challenge the stereotypes and embrace their true selves.

However, the uniqueness does not stop there. As different people have different ideas about themselves, the storytelling becomes personal and convincing. 

As for the promotion strategy, it is the KOLs that resonate with the audience showcasing their “rebellious” stories. From the consumers’ perspective, they are empowered through the product and stories, as it well represents CH on the first impression and on another layer, they become the inspiration themselves, promoting the product spontaneously.

GOOD GIRL Chinese Brand Tagline

Breaking The Grid

We created the Chinese brand name 不驯女王 for GOOD GIRL. This name jumps out of common understandings on “queen”(女王 [nǚ wáng]), such as being graceful, upright and dignified. For GOOD GIRL, the queen is the one who refuses any fixed definition or any discouragement on doing bad things. 不驯 [bù xùn] points out the daring spirit of good girls, always challenging to break the boundaries of common life and also the limits of their own spiritual world. Good girls never stop their pursuit of freedom; they break all grids and rules and announces the new era. The application of 女王 [nǚ wáng] indicates women’s power and absolute confidence, echoing with the global image.

The Chinese brand tagline 好坏 · 由我 translates the literal meaning of the English version, delivering a strong-minded girl image who is so sure about herself and her life and is always daring to present her true self without boundaries.

GOOD GIRL Chinese Brand Tagline and Name and Creation
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




DS Auto Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique auto brand experience. INSPIRIT UNIQUE SENSOR…

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China. Brand Equity Strategy - A Heritage Continued Asfour…

Labbrand Created Chinese Brand Name For French Leading Feminine Care Brand Intima

Recently, the leading French feminine care brand Intima has released the Chinese brand name "茵缇玛" [yīn tí mǎ] created by the Labbrand naming team, marking it as a milesto…

Labbrand Creates Food Product Name in Chinese for HARIBO

SHANGHAI, 23 OCTOBER, 2017 – HARIBO, world’s renowned confectionery brand from Germany, has introduced 3 new products in China carrying the food product name created by L…

Atelier Cologne Chinese Brand Name Creation

The European-styled Atelier Cologne Chinese brand name created by Labbrand will certainly bring you the characteristics of femininity, fashion and high-quality within the…

Supporting Bluepha’s Ongoing Brand Enhancement

Background Bluepha, established in 2016, specializes in designing, developing, manufacturing, and marketing novel bio-based molecules and materials, with its biodegradabl…

Shopify in China: Shopify Website Localization

Embark on the localization journey of Shopify in China with MADJOR, tasked with the mission to adapt and optimize Shopify's official website for the Chinese market. As a …

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject