Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Strategy
  • Branding

INDUSTRY

  • Cosmetics & Beauty
Contact Us

GOOD GIRL Chinese Brand Tagline and Name and Creation

A ROMANTIC AND ELEGANT STYLE

Carolina Herrera was founded in 1980 in New York, marked by its elegant design on fashionable dresses. As a luxury brand, it aims to provide a romantic and elegant style.

In China, along with the development of society, the Chinese luxury market has occupied an important position in the world. The new generation of consumers in China tend to appreciate good design and brand concept without paying for the logo.

In the meantime, Carolina Herrera aims to bring a unique perfume experience to China with the concept of bold and independent women brought by the perfume brand “Good Girl”. The fragrance brand not only offers a unique perfume experience, but it also encourages girls to be bolder and more confident. 

Chinese Brand Name and Creation

Rebellion

The name, Chinese brand tagline, story, as well as persona, all surrounded the key positioning – Rebellion, or The Daring Elegance. With this idea, we want to encourage women to challenge the stereotypes and embrace their true selves.

However, the uniqueness does not stop there. As different people have different ideas about themselves, the storytelling becomes personal and convincing. 

As for the promotion strategy, it is the KOLs that resonate with the audience showcasing their “rebellious” stories. From the consumers’ perspective, they are empowered through the product and stories, as it well represents CH on the first impression and on another layer, they become the inspiration themselves, promoting the product spontaneously.

GOOD GIRL Chinese Brand Tagline

Breaking The Grid

We created the Chinese brand name 不驯女王 for GOOD GIRL. This name jumps out of common understandings on “queen”(女王 [nǚ wáng]), such as being graceful, upright and dignified. For GOOD GIRL, the queen is the one who refuses any fixed definition or any discouragement on doing bad things. 不驯 [bù xùn] points out the daring spirit of good girls, always challenging to break the boundaries of common life and also the limits of their own spiritual world. Good girls never stop their pursuit of freedom; they break all grids and rules and announces the new era. The application of 女王 [nǚ wáng] indicates women’s power and absolute confidence, echoing with the global image.

The Chinese brand tagline 好坏 · 由我 translates the literal meaning of the English version, delivering a strong-minded girl image who is so sure about herself and her life and is always daring to present her true self without boundaries.

GOOD GIRL Chinese Brand Tagline and Name and Creation
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Domyos Chinese Brand Name Creation

Labbrand created the Chinese name for Domyos, conveying the comfortable and joyful fitness with the brand. Domyos Chinese Brand Name - EXCITED ABOUT FITNESS Founded in 19…

Unlocking the Magic of Disney Princess through Market Research in China

As a global franchiser holding the esteemed collection of Princess IPs from Walt Disney, Disney Princess aimed to establish a contemporary, pertinent, and inspiring franc…

Sprite Beverage Packaging Design with a New Visual Identify System

SPRITE is one of China’s leading brands. To further enhance the connection and relevance with a new generation of consumers today, Labbrand was invited to conceptualize a…

Atelier Cologne Chinese Brand Name Creation

The European-styled Atelier Cologne Chinese brand name created by Labbrand will certainly bring you the characteristics of femininity, fashion and high-quality within the…

How Labbrand Completed LinkedIn Chinese Brand Naming from “Connecting Everyone” to “Leading Elite”

Labbrand successfully created 领英 [lĭng yīng], a Chinese brand name that matches the phonetics of LinkedIn, capturing the attention of the Chinese audience through its sim…

Takeda Semiotic Research

Through a semiotic research, Labbrand helped Takeda better understand the communication opportunities in China and South Korea to strengthen their brand. BETTER HEALTH Ta…

Snack Brand Naming Chinese – Haribo

Labbrand achieved success in crafting the Chinese name and Chinese jingle for Haribo as part of the snack brand naming Chinese initiative to facilitate the brand's entry …

Brand Optimization Strategy for Keep: Enhancing Clarity and Engagement

Labbrand provided a thorough assessment and solution for Keep, a prominent brand in China dedicated to enhancing global sports experiences. With the expertise in brand op…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject