Today marks a significant milestone in the evolution of China’s luxury hospitality landscape. ONAEMONT (千山奕境), the flagship brand of the Qianshan series, has officially opened its doors.
This launch is the crowning achievement of a strategic partnership between Labbrand and the Guizhou Hotel Management Group. From initial brand positioning and visual identity to the development of a comprehensive guest experience system, Labbrand has led the “0-to-1” brand creation for the three distinct brands within the Qianshan portfolio. The debut of ONAEMONT signifies that this sophisticated brand system has now officially entered the stage of market validation.
The Qianshan series, under the Guizhou Hotel Management Group, is tasked with a profound mission: to serve as a living vessel for local culture and a catalyst for the regional tourism ecosystem. Labbrand was invited to build a systemic brand architecture that could handle this complexity.
The resulting portfolio targets three distinct market segments while sharing a singular cultural DNA—the “Guizhou Spirit”:
● ONAEMONT (千山奕境): The flagship luxury resort brand.
● SKYMONT (千山程瑞): A premium business hospitality offering.
● JOYMONT (千山和悦): A mid-to-high-end lifestyle and business brand.
By blending traditional cultural elements with a bold, contemporary aesthetic, we ensured each brand meets the deep emotional needs of modern travelers while remaining anchored in regional authenticity.
ONAEMONT, the pinnacle of the series, is situated beside the Huajiang Canyon Bridge. Known as the “World’s Highest Bridge” and spanning the “Earth’s Crack,” the location is a monument to Chinese engineering. ONAEMONT’s unique positioning sets a new benchmark for Bridge-Tourism 3.0.
Utilizing our proprietary Brand Three Powers framework, Labbrand injected systemic brand assets into the Milmont series, accompanying the group from conceptual spark to physical reality. The Milmont series won the Gold Award for Best Brand Building at the 2025 Transform Awards, and also received three Bronze Awards for Best Naming Strategy, Best New Brand Strategy & Creative Development, and Best Visual Identity in the Tourism Sector.
1. Brand Leadership: Defining a New Cultural Coordinate
The Qianshan series is more than a place to stay; it is a cultural and economic magnet. Based on deep insights into local culture and traveler psychographics, Labbrand established a core vision for the series: Infinite Exploration, Infinite Connection, and Infinite Dialogue. This top-level design provides a clear value anchor and strategic direction for the entire portfolio.
2. Brand Experience: A 360-Degree Immersive Journey
We translated the brand’s promise into tangible guest experiences. From spatial design and service protocols to brand storytelling, every detail invites the guest to do more than just linger; it encourages them to feel, discover, and connect.
● Contemporary Guizhou Gastronomy: A modern interpretation of local flavors.
● Immersive Art Spaces: Curated environments that reflect the landscape.
● Curated Exploration: From urban “City Walks” to private mountain trekking. Each touchpoint is a lifestyle expression of the “Guizhou Spirit.”
3. Brand Influence: Catalyzing a Regional Ecosystem
The influence of the Qianshan series extends beyond guest occupancy. It serves as a “gravity field,” attracting tourists, creators, and investors to participate in Guizhou’s cultural tourism ecosystem. As the brand matrix expands, Qianshan is becoming a prestigious global calling card for “Colorful Guizhou.”
The collaboration between Labbrand and the Guizhou Hotel Management Group has been an “end-to-end” journey of companionship, spanning strategy, design, and experiential implementation.
This partnership perfectly embodies the core values of the Qianshan series itself: Infinite Exploration, Infinite Connection, and Infinite Dialogue.
As the first morning light hits the steel cables of the world’s highest bridge and streams through the windows of ONAEMONT, a new chapter for Guizhou’s hospitality begins. Together, Labbrand and the Guizhou Hotel Management Group are using the power of branding to ensure that the beauty of Guizhou is seen by the world.
At Labbrand, we combine strategic rigor with creative excellence to build brands that resonate across cultures. Whether you are managing a complex portfolio or launching a flagship destination, discover how our “Brand Three Powers” framework can drive your growth.
To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.
