Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

From Hilltop Icon to Cultural Destination: How LABBRAND Shaped Resorts World Genting’s Chinese Nomenclature

LABBRAND played a pivotal role in Genting’s strategic preparation for Resorts World Genting (RWG) by crafting a comprehensive Chinese brand nomenclature.

Resorts World Genting, a prominent hill resort in Malaysia developed by the esteemed Genting Group, boasts a diverse array of offerings, encompassing hotels, casinos, food and beverage establishments, and theme parks.

Recognizing the paramount importance of catering to the burgeoning influx of Chinese visitors and the critical need to bolster awareness among this influential demographic, Resorts World Genting embarked on a strategic mission to secure Chinese names for its diverse array of attractions and facilities. Tasked with this significant undertaking, LABBRAND leveraged its brand-oriented approach to set the stage for RWG’s naming creation. This methodical initiative involved a meticulous reorganization of offerings, resulting in a robust nomenclature that extended across 150 features, encompassing brand levels, products, gaming areas, entertainment attractions, and more.

This comprehensive nomenclature not only streamlined recognition by Chinese visitors but also strategically positioned Resorts World Genting to align with the preferences and cultural nuances of its target audience. This approach contributed significantly to creating an immersive and engaging experience for Chinese visitors at RWG. Through our specialized expertise in Genting Chinese brand nomenclature, LABBRAND played an instrumental role in elevating Resorts World Genting’s allure and resonance among the discerning Chinese audience, marking a significant milestone in the brand’s journey toward greater cultural integration and engagement.

Genting Chinese Brand Nomenclature Creation
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Unveiling ORIFLAME Perceptions: Chinese Beauty Industry Research on Consumer Insights

Oriflame, a Swedish beauty company, embarked on a mission to understand the Chinese perception of beauty and the emotions it elicits. Collaborating with Labbrand, Oriflam…

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

Lancôme – Unveiling Sustainable Luxury Through Grasse Storytelling

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

Enriching the Brand Equity for Arla Baby & Me

Arla Baby & Me, a premium offering in the Chinese market, embarked on a strategic initiative to revitalize its brand and create synergy across its product lines, incl…

Nespresso Chinese Brand Strategy

Embark on the journey of Nespresso's Chinese brand strategy with Labbrand, as they tackle the challenge of enhancing Nespresso's presence in the China market. Recognizing…

App Name Creation of Lemon8 for ByteDance: Transforming an Upstart Digital Platform into an International Phenomenon

Summary Labbrand, with its expertise in brand and app name creation, developed the new App name Lemon8, previously known as Sharee. Through a comprehensive analysis of th…

Singaporean Branding For Global Bakery and Coffee Market Readiness: Tiong Bahru Bakery

A beloved Singaporean branding with more than 16 outlets island-wide, Tiong Bahru Bakery prides itself as one that serves fresh French pastries and artisanal breads amids…

OSRAM Chinese Brand Naming

Embark on the strategic journey of OSRAM Chinese brand naming with LABBRAND. OSRAM, a Munich-based leading global high-tech photonics company, with a history spanning ove…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject