Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design
  • Naming

INDUSTRY

  • Professional & Financial Services
Contact Us

CYPRESS GARDEN Chinese Brand Name and Chinese Brand Identity Creation

Embark on a journey of Chinese brand identity creation with Labbrand, shaping the name and visual identity system for China Senior Care. Witness the seamless blend of professionalism and high-end aesthetics, as Labbrand establishes a compelling connection with consumers through their expertise in Chinese brand identity creation.

Chinese brand identity creation – CARE YOUR LIFE

China Senior Care is a US-based start-up formed with the goal of significantly improving the level of senior care in China and responsibly and ethically satisfying a pressing social need.

Chinese brand identity creation – EXPLORE CHINA MARKET

With six years of market exploration and expansion, China Senior Care was developing an assisted living/skilled nursing facility in Hangzhou, China. In order to successfully develop its brand in China, China Senior Care sought to communicate with its target audiences effectively by expressing the core essence of the brand. We were appointed to help create a distinguishing brand identity, including a Chinese name as well as visual identity system and applications.

ENHANCE THE BRAND IDENTITY

China Senior Care hoped to build a brand that was international, professional, high-end, yet locally relevant.

Based on this desired brand image, we conducted 3 rounds of creation, linguistic check-in mandarin and 5 major Chinese dialects as well as Smart Legal Check for trademark availability. The final name selected was 雍柏荟 [yōng bó huì]. 雍 [yōng] brings a strong sense of nobility, compatible with the high-end positioning. 柏 [bó], cypress, metaphorically stands for longevity in Chinese culture and possesses an auspicious connotation and a pleasant sound. 荟 [huì] is a metaphor of the luxuriant life.

With its identical pronunciation to 汇, gathering, it can serve as a space indicator of the facility. China Senior Care later developed the English name Cypress Garden inspired by the character 柏 in the Chinese name.

With an established verbal identity, we developed the visual identity system for Cypress Garden, including logo, color & typeface, application, photography style and brochure concept to further enhance its brand identity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




A Little More: Alipay Global Communication Campaign and Visual System Creation

Alipay is a third-party mobile and online payment platform, with over 450 million users. It overtook PayPal as the world’s largest mobile payment platform in 2013. Alipay…

Chinese Product Name Creation for Nespresso’s New Product Line Vertuo

Labbrand, a leading branding agency, undertook the task of product naming for Nespresso's latest product line, Vertuo, in China. The result was the Chinese verbal identit…

J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

Airbnb Brand Localization: Creating a Unique Chinese Brand Name and Visual Identity

In the competitive Chinese market, Airbnb faced challenges in successfully establishing its brand and conveying its travel philosophy to local consumers. Labbrand, levera…

Driscoll’s Brand Localization

Labbrand helped Driscoll's, the leading fresh berry brand from North America, create a refreshing brand identity tailored for China by creating its Chinese brand name and…

CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

Baby Care Branding: EVORIE Packaging Design

Labbrand's expertise shines in baby care branding as they craft a serene and scientifically designed packaging for Evorie, aligning with the brand's new focus and fosteri…

L’Oreal China Market Research | Eyeshadow Trends & Insights

We collaborate with Insights, Research & Innovation, Marketing, and Category | Brand management teams of L’ORÉAL on China Market Research, exploring, creating, and gr…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject