Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Design

INDUSTRY

  • Professional & Financial Services
Contact Us

CYPRESS GARDEN Chinese Brand Name and Chinese Brand Identity Creation

Embark on a journey of Chinese brand identity creation with Labbrand, shaping the name and visual identity system for China Senior Care. Witness the seamless blend of professionalism and high-end aesthetics, as Labbrand establishes a compelling connection with consumers through their expertise in Chinese brand identity creation.

Chinese brand identity creation – CARE YOUR LIFE

China Senior Care is a US-based start-up formed with the goal of significantly improving the level of senior care in China and responsibly and ethically satisfying a pressing social need.

Chinese brand identity creation – EXPLORE CHINA MARKET

With six years of market exploration and expansion, China Senior Care was developing an assisted living/skilled nursing facility in Hangzhou, China. In order to successfully develop its brand in China, China Senior Care sought to communicate with its target audiences effectively by expressing the core essence of the brand. We were appointed to help create a distinguishing brand identity, including a Chinese name as well as visual identity system and applications.

ENHANCE THE BRAND IDENTITY

China Senior Care hoped to build a brand that was international, professional, high-end, yet locally relevant.

Based on this desired brand image, we conducted 3 rounds of creation, linguistic check-in mandarin and 5 major Chinese dialects as well as Smart Legal Check for trademark availability. The final name selected was 雍柏荟 [yōng bó huì]. 雍 [yōng] brings a strong sense of nobility, compatible with the high-end positioning. 柏 [bó], cypress, metaphorically stands for longevity in Chinese culture and possesses an auspicious connotation and a pleasant sound. 荟 [huì] is a metaphor of the luxuriant life.

With its identical pronunciation to 汇, gathering, it can serve as a space indicator of the facility. China Senior Care later developed the English name Cypress Garden inspired by the character 柏 in the Chinese name.

With an established verbal identity, we developed the visual identity system for Cypress Garden, including logo, color & typeface, application, photography style and brochure concept to further enhance its brand identity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Kidsland Brand Design Rejuvenation

Using a strategic approach, we helped Kidsland on brand design rejuvenation of its brand identity and implement it in a systematic and efficient way. Founded in 2001, kid…

Four season Brand Positioning in China Market

Unlock the secrets of brand positioning in the China market with Labbrand as they collaborate with Four Seasons, the premier operator of luxury hotels and resorts worldwi…

Hotel Rebrand: 7 Days Inn Brand Identity Creation

Embark on the transformative journey of hotel rebranding with LABBRAND, as they redefine the brand identity for 7 Days Inn. Witness the creation of the new '7' character …

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

Healthy Food Naming: GRENADE Chinese Brand Name Creation

Delve into the realm of healthy food naming with Labbrand as they skillfully craft the Chinese brand name for Grenade, accentuating the positive and energetic personality…

Chunyue Cultural Packaging Campaign Design: Celebrating 29 City Vibes Through Ethnocultural Relevance

Chunyue, a packaged water brand in China, faced the challenge of differentiating itself in the highly competitive bottled water market. To address this, the brand collabo…

Labbrand and Logitech Partnered Again to Explore the Next Level of Gaming Experience 

Founded in 1981, Logitech is a world-renowned manufacturer of computer peripherals and software originating in Switzerland and now operates in more than 140 countries and…

Volkswagen’s global campaign Chinese Tagline Creation

Labbrand created the Chinese tagline for Volkswagen's global campaign, communicating the sustainable and initiative brand image in Chinese market. Volkswagen's global cam…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject