LABBRAND, the leading independent global brand consultancy with 20 years of expertise, has received an impressive 12 wins across 7 projects at the 2025 Transform Awards Asia, highlighting its excellence in brand innovation. The awards span core categories, including Best Brand Architecture Solution, Best Localization, Best Visual Identity, Best Naming Strategy, and many more, covering industries such as food & beverage, hospitality, fashion retail, and technology.

Whether partnering with world-renowned global brands or empowering local champions, LABBRAND has consistently leveraged insights-driven brand strategy and creative excellence, powered by our unique Brand Power model, to help brands unlock sustainable, impactful growth.

Scroll down to explore all of LABBRAND’s outstanding projects:

• Guizhou Tourism Industry Development Co.

Best Brand Architecture Solution (Gold) | Best Naming Strategy (Bronze) | Best Visual Identity from Travel and Tourism Sector (Bronze) | Best Creative Strategy (Bronze)

Created the ‘Milmont’ hotel brand portfolio into both a vibrant expression of Guizhou’s cultural heritage and a new driving force for the region’s tourism development; delivering both cultural and economic impact, and earning 4 wins in brand strategy, architecture, naming, and visual identity categories.

• Marriott

Best Brand Experience (Gold)

Translated Marriott’s iconic intellectual property (IP) into a fully realized family journey, including guest rooms, curated family activities, bespoke merchandise, and engaging social media content; awarded for Best Brand Experience. To date, these innovative family experiences have been rolled out across more than 200 hotels, with the Marriott Bonvoy program successfully delivering distinctive, high-quality stay experiences tailored to families.

• adidas | Future of Style

Best Use of Typography (Gold) | Best Visual Identity from “Sport and Leisure” Sector (Bronze)

LABBRAND crafted a dedicated typeface and visual identity system for adidas’ conceptual retail space. The use of bold yet inclusive design aligns perfectly with Gen Z aesthetics.

• Zhang Liang Malatang | Brand Visual Renewal & Globalization

Best Visual Identity from Food and Baverage Sector (Gold)    

To strengthen Zhang Liang MalaTang’s connection with younger consumers, LABBRAND refreshed the brand’s visual identity, enhancing its distinctiveness and competitiveness. The project received the Best Visual Identity award in the food and beverage sector. The renewed identity has since debuted in Singapore, marking an important milestone in the brand’s global expansion journey.

• Vita Coco | Brand Localization Strategy

Best Localization of An International Brand (Silver)

To strengthen Vita Coco’s connection with the Chinese consumers and deepen its resonance with local lifestyles, LABBRAND executed a strategic brand localization upgrade. This approach enhanced the brand’s functional value, lifestyle relevance, and cultural sensitivity, thus enabling deeper resonance with local consumer expectations.

• Logitech | G517 Wireless Gaming Keyboard Communication

Best Use of Copy Style on Tone of Voice (Silver) | Best Use of a Visual Property (Bronze)

Developed the branding and communication strategy for the G517 wireless gaming keyboard to resonate with gamers and their usage behavior; nominated in visual property and tone of voice categories. Conveying the spirit of ‘exploration’ and ‘breakthrough’ with precision, the concept drove commercial success and strong word-of-mouth recognition.

• ANATTA | Brand System Rebuilding

Best Brand Consolidation (Silver)

Crystallized the collective brand vision, portfolio, and identity to build a robust strategic platform connecting the brand’s philosophical origin of the ‘Clean’ principle with its growth ambition for the entire ANATTA ecosystem of sub-brands; nominated for Best Brand Consolidation.

LABBRAND expresses its sincere appreciation to the Transform Awards for this recognition. We are deeply honored to stand alongside so many outstanding projects this year. Our heartfelt thanks also to our clients for their trust and partnership, as well as to our team members for their professionalism and relentless creativity!

About Transform Awards Asia:

Transform Awards Asia 2025 celebrates excellence in brand transformation and strategy. The awards recognize best practices in brand development across the Asia-Pacific region, covering a wide range of categories including content, execution, evaluation, and strategy.

About LABBRAND GROUP:

LABBRAND Group serves as a guiding partner in systematic end-to-end brand development, assisting enterprises in unlocking the full potential of their brands and achieving sustainable, long-term growth. In collaboration with leading global enterprises across industries such as hospitality, finance, industrial manufacturing, mobility, and healthcare, Labbrand brings brand strategy and identity, creative brand experience, and brand management culture together as part of comprehensive brand systems. 

Media Contacts:

Luna Liu

Chief of Staff

LABBRAND

luna.liu@labbrand.com

Jessalynn Chen

Managing Director, SEA

LABBRAND

jessalynn.chen@labbrand.com