SHANGHAI, 3 MAY 2016 – Labbrand hosted a LABSquare breakfast seminar themed Beyond the Virtual Hype: Making Virtual Reality Work for Brand Innovation on April 29th 2016 at UNDEFINE in Shanghai, China. The two speakers – Kevin Gentle from Labbrand and Eloi Gerard from Crow’s Nest, Labbrand’s partner specialized in VR – shared key knowledge of VR and how brands can best leverage it today.
Kevin Gentle illustrated the main components of the VR experience, such as the pros and cons of different VR headsets. He shared industry best practices, insights on how brands can create a VR timeline and process, and how brands can leverage this technology to create engaging content that draws users in.
As leading expert in virtual content creation, Crow’s Nest presented inspiring case studies. The company also provided VR headsets for the attendees to experience firsthand.
Download the presentation PDF:
Beyond the Virtual Hype: Making Virtual Reality Work for Brand Innovation
LABSquare is an open space for thought leaders to exchange ideas and network; a social, spontaneous and informative experience. During LABSquare events, leaders push the boundaries and talk about the future of innovative brand thinking.
Labbrand is a leading China-originated global brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.
Crow’s Nest is the leading virtual reality agency in China, specializing in virtual content creation. Combining storytelling and filming expertise with 360 VR technologies, Crow’s Nest builds new worlds and amazing immersive experiences from concept to production, and delivers content-driven campaigns online and offline.
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