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Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. Blissfeel is also available online and three additional styles – Chargefeel, Strongfeel, and Restfeel – will be introduced in the coming months.

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Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

Labbrand Wins 4 Prestigious Awards at the Transform Awards Asia-Pacific 2014

HONG KONG, November 20, 2014 – Labbrand’s excellence in brand development and design was honoured at Transform Magazine’s inaugural Asia-Pacific awards. Labbrand won four…

Labbrand Research Director Archana Mohan Speaks at FUSE 2019 On Brand Innovation

Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is an event for design & brand strategists, cele…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products…

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