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Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal Overview

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. Blissfeel is also available online and three additional styles – Chargefeel, Strongfeel, and Restfeel – will be introduced in the coming months.

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