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Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. Blissfeel is also available online and three additional styles – Chargefeel, Strongfeel, and Restfeel – will be introduced in the coming months.

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Labbrand Presents at iMedia Agency Summit on Digital Campaign Innovation

Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and bran…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Labbrand Develops Brand Strategy and Chinese Brand Identities for Thomas Cook Group and Its Brands

Brand Strategy and Management in Singapore: The Thomas Cook Case SHANGHAI, July 6, 2016 – In March 2015, Thomas Cook, the oldest name in travel, entered into a partnershi…

Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Chopard Launched the Chopard Chinese Name for Alpine Eagle Collection Created by Labbrand

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxu…

Labbrand Creates Chinese Name 适乐肤 for L’Oréal’s Skincare Brand CeraVe

SHANGHAI, October 23, 2018 – CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

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