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Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. Blissfeel is also available online and three additional styles – Chargefeel, Strongfeel, and Restfeel – will be introduced in the coming months.

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