Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 – Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand’s expertise shines through in the creation of the Chinese brand name 昕诺飞 [xīn nuò fēi] for Philips rebranding strategy. Illuminate the path of innovation and cultural resonance as Signify transforms, marking a brilliant chapter in Philips’ jourrney in the Chinese market..

For more than 125 years, Signify (previously Philips Lighting) is the pioneer and leader in lighting for professionals and consumers and lighting for the Internet of Things. With operations in more than 70 countries, it is widely recognized as the most trusted lighting brand in the world. The launch of the new company name anchors Signify’s commitment to reinforce industry leadership in the age of Internet of Things. “The choice of our new company name originates from the way light becomes an intelligent language, which connects and conveys meaning. It is a clear expression of our strategic vision and purpose.” Said Eric Rondolat, CEO of Signify. The name change is expected to be implemented in all the countries where it is active by the beginning of 2019.
 

Source: Signify

Labbrand, the leading China-originated global brand consultancy, worked closely with Signify to create the Chinese name 昕诺飞 [xīn nuò fēi]. Sharing a close phonetic link with the English name, 昕诺飞 conveys a sense of prosperity and reliability. Maintaining the character 飞 from 飞利浦 Philips rebranding strategy, 昕诺飞 carries a strong heritage and represents a positive outlook into the future. 

“We are happy to have worked with Signify to help them bring their new aspiring vision to the Chinese market. The Chinese name builds positive associations with trust and dynamism, representing the progressive spirit of the brand.” Said Judy Wang, Creative Director of Labbrand.

Philips Rebrand Strategy – About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2017 sales of EUR 7.0 billion, approximately 32,000 employees and a presence in over 70 countries, we unlock the extraordinary potential of light for brighter lives and a better world. 

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims t…

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Establi…

LABBRAND: A Top Research Agency in China That Turns Insights Into Action

In China’s fast-shifting consumer landscape, research is not just about collecting data — it’s about uncovering the cultural meaning behind behavior. As a top research ag…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Labbrand Interviewed by ARD German Radio, Shares Insights on Chinese Naming of Global Brands

Recently, Labbrand's VP & Creative Director, Amanda Liu and Associate Director of Verbal Branding Strategy, Alva Lv were interviewed by ARD German Radio, delving into…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject