Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Presents at Maison & Objet Paris 2018 on International Brand Strategy

PARIS, September 7, 2018 – Delve into the realm of international brand strategy as Labbrand Paris takes the stage at Maison & Objet 2018. The retail conference, held from 7th to 10th September in Paris, invited Labbrand to share insights on building culturally relevant brand strategies in an international context. Explore the intersection of global expertise and localized resonance, shaping the landscape of the lifestyle industry. Join Labbrand on a journey of strategic excellence in the dynamic world of international brand strategy at Maison & Objet 2018.

With the theme “Building Your International Brand Strategy”, Nadège Depeux, Brand Strategy and Semiotics Director at Labbrand Paris, opened the conference with an analogy:

“Building a strategy is like planning a trip, an encounter that requires understanding itself through all the elements of the brand. And just like a trip, we must know about where to go as well as the cultural context and consumers. Only with these two fundamentals that we can approach the different globalisation and localisation strategies.”

She emphasized on the importance of defining a brand in its local market (with the Labbrand 4-facets brand model: read our articles on Going Deeper than the Buzz) and considering diversity in terms of culture with regard to different target markets (read our LABREPORT articles on The Art of Glocalization). She then presented 4 possibilities of approaching “global-localization”: global approach, local adaptation, local re-positioning and creation of a new brand to the local market. 

“…Be aware that, however successful your brand is in its original market, it’s probably unknown and without any image to the target local public. You’ll need to start from zero, so take your time to build your strategy. … And just as an enriching journey, the international strategy for your brand can also be inspiring for your market of origin.” She expressed.

Retail Conference at Maison & Objet Paris 2018

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

Labbrand Presents at Global Dairy Congress Asia 2018 on Design with Consumer Impact

SINGAPORE, July 11, 2018 – Labbrand was invited as key speakers and panelist at Global Dairy Congress Asia 2018 held on June 11-12 in Singapore. Global Dairy Congress Asi…

Labbrand Malaysia Launched: A New Office To Expand Labbrand’s APAC Presence 

SHANGHAI, Jan 2nd, 2024 – Today. Founded in 2005 in Shanghai, Labbrand is an international brand consultancy with a global presence in APAC, Europe, and North America. As…

Labbrand Group’s Director Invited as the Expert Judge for Visual Awards 2023 at the 4th Pet Industry Innovation Summit 

The 4th Pet Industry Innovation Summit (PIIS) concluded successfully on January 12, 2024, in Shanghai. The event kicked off with the Visual Awards 2023, an aesthetic comp…

Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject