Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Singapore
    • Paris
    • New York

EN CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Singapore
    • Paris
    • New York
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, 11 FEBRUARY 2015 – Club Med, world’s leading holiday brand, announced the official launch of a new concept Joyview by Club Med offering Chinese urban consumers a chance to experience premium short holidays in China.

Club Med is a French resort chain operating over 70 resorts in 30 countries around the world with premium holiday and recreational services. For the last 65 years, Club Med has been providing all-inclusive holiday services, as part of its dedication to unique worry-free and multicultural holiday experiences.

Labbrand, a leading China-originated global brand consultancy, worked closely with Club Med to create the new brand. Based on consumer insights, Labbrand developed brand positioning and brand architecture strategy, as well as brand signature (logo), visual identity system and the new brand’s Chinese and English names.

“The inviting brand name Joyview calls people to immerse in the great natural landscape and share the joy with their loved ones”, said Amanda Liu, VP & Creative Director at Labbrand.

Joyview by Club Med provides premium short holiday retreats within 2-3 hours’ drive from major cities in the belief that holidays spent out in nature add more colors to life.

Joyview by Club Med is currently developing two resorts at Changli Gold Coast in Qinhuangdao and at Anji, Zhejiang Province, to bring unique offerings to China’s holiday resort market. It plans to develop more resort in China in the coming future.

About Club Med

With a heritage of over 60 years, Club Méditerranée, commonly known as Club Med, is a leading French corporation of vacation resorts. Club Med is considered the original all-inclusive resort. The brand operates over 70 resorts in 30 countries.

About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Established in 200…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel Network T…

Renault’s New Crossover KADJAR Launched in China with Chinese Name Created by Labbrand

SHANGHAI, 3 MARCH 2016 – Dongfeng-Renault, the joint-venture between world’s leading automotive manufacturer Renault and one of China’s top automotive manufacturers Dongf…

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, 16 October 2019 – On 10 October, Nespresso officially unveiled its new Chinese name, Nong Yu Ka Fei (浓遇咖啡). Pioneering the premium portioned coff…

Labbrand Expands and Launches New Office in Paris

SHANGHAI, 10 MARCH 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was …

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY

Sign up for our newsletter to get the latest insights, tips and trends in Branding, Naming and Innovation.

* Will be used in accordance with our Privacy Policy

  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

A Labbrand Group Company © 2005-2023 Labbrand All rights reserved

沪ICP备17001253号-3

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy


  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 