Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Group’s CEO Shares China Reopening Consumer Insights at Page Society

SHANGHAI, March 24, 2023 – Labbrand Group’s CEO, Vladimir Djurovic, was invited to speak at the Insights and Observations from the “National People’s Congress” & other China Developments events, organized by Page Society, the world’s leading professional association for senior public relations and corporate communications executives and educators. The event took place on March 24, 2023, when Djurovic delivered a speech on “Into 2023 – China Reopening Consumer Insights.”

During the event, Vladimir Djurovic shared valuable insights on China‘s economic recovery of 2023 and the evolving Chinese consumer market. He highlighted the significant increase in health, sports, and wellness consumption transition, and a new attitude trend in luxury fashion, demonstrating a dramatically shifted priorities in consumer purchase preferences. These shifts are indicative of a broader trend towards more mindful and sustainable consumption.

In addition, Djurovic identified four rule-breakers in the Chinese consumer market that will have a significant impact on businesses looking to succeed in China. The first of these is SHEconomy, which is driving increased women’s empowerment and self-awareness and making them key decision-makers in spending. The second is the Consumption Pattern of GenZ, who value authenticity in the brands they support, making it crucial for companies to communicate their values and be transparent and interactive to build multi-dimensional experiences for trust and loyalty among this demographic.

The third rule-breaker, the New Luxury Definition, represents a shift towards experiential luxury goods that are now dominating the Chinese market, despite the country’s long-standing enthusiasm for traditional luxury brands. This shift is a critical indication of the changing consumer landscape in China, where consumers increasingly value unique and immersive brand experiences over conventional status symbols. Finally, Value-Enhancement Through Digital Experience is another significant factor to consider, as social commerce continues to grow in popularity in China, with 84% of Chinese consumers having done shopping on social media channels as of 2022. This trend has created a new landscape for digital experiences in China, where social media platforms are no longer just a place for brand promotion, but also a destination for transactions.

Overall, the insights into the Chinese consumer market are essential for businesses looking to expand into China or deepen their existing presence there. By understanding the shifting priorities of Chinese consumers and the breaking catastrophes that are shaping the market, businesses can seize opportunities and better connect with their customers and stakeholders in China.

The event attracted attendees from prominent companies, including Nissan, P&G, Shell Asia Pacific, and GE Medical. As a company that specializes in shaping business identity for global companies, organizations, and institutions, Labbrand Group was proud to be represented by our CEO, Vladimir Djurovic, and share our thinking and findings on China’s reopening consumer insights. At Labbrand Group, we believe in durably and authentically connecting customers and stakeholders with your enterprise, creating an innovation culture in your organization, and enacting your vision as a business leader.


About Page Society

The Page Society is the world’s premier membership organization for the chief communications officers (CCOs) of Fortune 500 and Global 500 companies, non-profit charities, public interest organizations and government agencies; the CEOs of public relations firms that advise major corporations; and educators who research and teach corporate communications at leading business and communications schools.

About Labbrand

Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Labbrand Hosts Event to Uncover How Brands Can Leverage Social Media Big Data

SHANGHAI, September 2, 2016 – Labbrand hosted a LABSquare breakfast seminar themed “The Myth and Reality of Big Social: Leverage Social Big Data to Elevate Your Brand Str…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

SHANGHAI, April 26, 2016 – Global leader Volkswagen unveiled a new sedan named PHIDEON at the 2016 Beijing Auto Show this month. PHIDEON is positioned as the new C segmen…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject