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Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarified that while it did not ban Bieber or the Kardashians, these celebrities no longer have the right to buy exclusive models and special editions, reported Marca, a Spanish national daily sports newspaper.

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Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Dove product name: Dove Launches Chocolate Line Artés with Chinese Name 德芙·爱缇诗 [ài tí shī] Created by Labbrand

SHANGHAI, February 28, 2019 – Dove, a brand of chocolate made and marketed by the Mars company, launched its Supreme Michelin chocolate line dove product name Artés with …

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

Labbrand Presents at ESOMAR Asia Pacific 2017 on Facilitating the Innovation Process with Research

SHANGHAI, May 22, 2017 – Labbrand gave an inspiring presentation “Streamlining the Innovation Process to Maximize Efficiency” on stage at ESOMAR Asia Pacific 2017 held on…

Labbrand Creates Chinese Brand Name For Graphcore

Brand Naming and Branding Strategy Behind Graphcore’s Chinese Identity Graphcore is a British semiconductor company that develops accelerators for AI and machine learning…

Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

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