William Gibson, the author of Neuromancer who is known as the father of Cyberpunk, once said: " The future is …
As the metaverse gains international attention, virtual influencers, often seen as gateways to this virtual realm, are t…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. En…
Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronge…
IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive t…
In recent years, Chinese brands have stepped abroad with an increasingly confident attitude. In the meantime, Chinese br…
In 2020, "plant-based" is observed to be one of the top food trends that are shaping transformative dietary changes glob…
As we enter the new decade, everyone is trying to foresee the upcoming trends and become the top player in China’s huge …
We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines in the …
Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The tas…
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