The Art of Naming is a collaboration in which our naming experts from Labbrand global offices share their expertise and give their valuable insights on what naming is all about. Go on exploring the art of naming with us.

Conveying Sensoriality in Naming
What Most People Overlook in Development of Brand Names
How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?
World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand
Creating Your Brand Language across Consumers’ Brand Experience Journey
Making Sense of Sound—Sound Symbolism & Naming
Chinese Brand Names Go Global: Can They Protect IP Abroad?
Setting Your Naming Process up for Success—The Diamond in the Rough