Sustainability is now an expected imperative for all brands to embrace.

The right way to convey a brand’s mission, its commitments and its practices to the public will determine and reinvent the long-term behavioral and mindset change of consumers, and thus, leading the greater good for the planet.

About The White Paper

Through the semiosis of current sustainable consumer-packaged goods (CPG) brands, we uncovered the themes of Sustainability Communication that drive the most Consumer Appeal, Sustainability Interest, and Purchase Adoption.

This report will guide brands to identify the gaps in their Sustainability Communication to their current and future target audiences.

Key Figures

50%

consumers find an optimistic, sustainable future that integrates human impact with environmental benefits most appealing. 

28%

consumers find that a hopeful positivity will make them more interested in Sustainability topic.

45%

consumers would purchase brands that communicate an optimistic, planet-human co-benefit future on a regular basis.

This White Paper Will Address The Essential Questions:

• How is your brand communicating Sustainability currently?
• What communication do your customers like the most?
• What communication interests your customers the most in Sustainability?
• What types of sustainable products and brands will your current and future customers adopt?
• How can your brand bridge the ‘Say-Do’ Gap?