Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Why Sustainability Communication Matters

Sustainability is no longer a choice but an expectation for brands. It goes beyond environmental responsibility, becoming a core aspect of brand identity. Consumers now seek brands aligned with their values, and sustainability is a pivotal factor influencing every aspect of a brand’s story, from sourcing to production practices. Embracing sustainability isn’t just ethical; it’s a strategic move for brand loyalty and relevance in a world where conscientious consumerism shapes the future.

In today’s landscape, sustainability has evolved beyond being a mere trend—it has become an imperative for brands to wholeheartedly embrace. The efficacy of conveying a brand’s mission, commitments, and practices to the public goes beyond the act of disseminating information; it entails a strategic endeavor with the transformative potential to instigate profound, long-term shifts in consumer behavior and mindset. Choosing the right channels and crafting compelling narratives is akin to wielding a powerful tool that can catalyze a positive domino effect.
This strategic communication, rather than being a one-way transmission of information, is a dynamic engagement that can prompt consumers to reevaluate their choices and embrace values aligned with the greater good for the planet. It transcends the traditional boundaries of marketing, evolving into a catalyst for change—a catalyst that not only influences individual choices but also shapes a broader cultural shift towards a more conscientious and sustainable future.

By adopting this strategic approach, brands not only convey a message but become active participants in a transformative dialogue. This dialogue fosters a collective consciousness geared towards sustainability, creating a ripple effect that extends beyond individual consumers to impact communities and societies. Thus, the right way to communicate a brand’s commitment to sustainability holds the potential to reinvent not just consumer behavior but the very fabric of our societal values, steering us towards a future that prioritizes the greater good for our planet.


About The White Paper

Through the semiosis of current sustainable consumer-packaged goods (CPG) brands, we uncovered the themes of Sustainability Communication that drive the most Consumer Appeal, Sustainability Interest, and Purchase Adoption.

This report will guide brands to identify the gaps in their Sustainability Communication to their current and future target audiences.


Key Figures

50%

consumers find an optimistic, sustainable future that integrates human impact with environmental benefits most appealing. 

28%

consumers find that a hopeful positivity will make them more interested in Sustainability topic.

45%

consumers would purchase brands that communicate an optimistic, planet-human co-benefit future on a regular basis.


This White Paper Will Address The Essential Questions:

  • How is your brand communicating Sustainability currently?
  • What communication do your customers like the most?
  • What communication interests your customers the most in Sustainability?
  • What types of sustainable products and brands will your current and future customers adopt?
  • How can your brand bridge the ‘Say-Do’ Gap?
This White Paper Will Address The Essential Questions

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Bank Branding: Verbal Branding in Banking

Over the past few decades, the perception of banks has evolved from simple institutions for saving and loaning money to integral players in our daily lives. The dynamic s…

Chinese Transliteration Strategies for Foreign Brand Names

In the realm of international business entering the Chinese market, establishing a robust brand presence in the local language is imperative. However, relying solely on a…

Apple’s “iPad” Controversy Demonstrates Complexity and Importance of Protecting Brand Trademarks in China

In a recent development, Apple engaged in a $60 million settlement with Proview, a Chinese electronics company, over the "IPAD" trademark. Proview Technology (Shenzhen) a…

What CIIE Tells Us About Today’s Chinese Market and Consumers

The 6th China International Import Expo (CIIE) is set to take place from November 5th to 10th, 2023 at the National Exhibition and Convention Center in Shanghai, with par…

Game Naming: 7 Ways to Name Your Game

The following article is part of our ‘Naming for Gaming’ series, where we uncover English and Chinese naming trends that lead to successful gaming enterprises. Enhance Yo…

Asian Millennial Travelers: Local Insights from Different Countries #mykindoftravel

Spotlights on Millennials In the realm of conferences like Millennial 20/20, Marketing to Millennials, and Millennial Summit, the spotlight is on Generation Y, a group of…

Co-branding: San Pellegrino sparkles with BVLGARI

In a noteworthy example of co-branding, the renowned Italian sparkling mineral water brand, San Pellegrino, has collaborated with the iconic jewelry and fashion accessori…

Beautiful Names: Decoding Naming Secrets for Cosmetic Brands

When you open a fashion magazine, you will see a sea of beauty products. With full-page images, the product names almost look mesmerizing. But after a few pages, you will…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject