Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Why Sustainability Communication Matters

Sustainability is no longer a choice but an expectation for brands. It goes beyond environmental responsibility, becoming a core aspect of brand identity. Consumers now seek brands aligned with their values, and sustainability is a pivotal factor influencing every aspect of a brand’s story, from sourcing to production practices. Embracing sustainability isn’t just ethical; it’s a strategic move for brand loyalty and relevance in a world where conscientious consumerism shapes the future.

In today’s landscape, sustainability has evolved beyond being a mere trend—it has become an imperative for brands to wholeheartedly embrace. The efficacy of conveying a brand’s mission, commitments, and practices to the public goes beyond the act of disseminating information; it entails a strategic endeavor with the transformative potential to instigate profound, long-term shifts in consumer behavior and mindset. Choosing the right channels and crafting compelling narratives is akin to wielding a powerful tool that can catalyze a positive domino effect.
This strategic communication, rather than being a one-way transmission of information, is a dynamic engagement that can prompt consumers to reevaluate their choices and embrace values aligned with the greater good for the planet. It transcends the traditional boundaries of marketing, evolving into a catalyst for change—a catalyst that not only influences individual choices but also shapes a broader cultural shift towards a more conscientious and sustainable future.

By adopting this strategic approach, brands not only convey a message but become active participants in a transformative dialogue. This dialogue fosters a collective consciousness geared towards sustainability, creating a ripple effect that extends beyond individual consumers to impact communities and societies. Thus, the right way to communicate a brand’s commitment to sustainability holds the potential to reinvent not just consumer behavior but the very fabric of our societal values, steering us towards a future that prioritizes the greater good for our planet.


About The White Paper

Through the semiosis of current sustainable consumer-packaged goods (CPG) brands, we uncovered the themes of Sustainability Communication that drive the most Consumer Appeal, Sustainability Interest, and Purchase Adoption.

This report will guide brands to identify the gaps in their Sustainability Communication to their current and future target audiences.


Key Figures

50%

consumers find an optimistic, sustainable future that integrates human impact with environmental benefits most appealing. 

28%

consumers find that a hopeful positivity will make them more interested in Sustainability topic.

45%

consumers would purchase brands that communicate an optimistic, planet-human co-benefit future on a regular basis.


This White Paper Will Address The Essential Questions:

  • How is your brand communicating Sustainability currently?
  • What communication do your customers like the most?
  • What communication interests your customers the most in Sustainability?
  • What types of sustainable products and brands will your current and future customers adopt?
  • How can your brand bridge the ‘Say-Do’ Gap?
This White Paper Will Address The Essential Questions

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Reader’s Digest, Radioshack, Blockbuster among Brands Predicted to Disappear

In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of brands that will disappear by the end of this yea…

Global Brands and Localization: What’s Your Tourist Profile?

Explore the fascinating world of global brands and their journey of cultural immersion and local implementation. Just like travel broadens the mind, entering a new countr…

Snacks and Confectionery Industry and Brand Naming Trend

While health and wellness is not a new trend, it is one that has been accelerated by the pandemic. Consumers are increasingly more conscious about their health, and this …

Platform Branding: Decoding Positioning to Understand the Secret Source of Success

Discussions around platforms such as Alibaba, Facebook, Google and more have been some of the hottest topics in the world. Through those discussions the platform business…

Color Wars: Multi-Branded Strategy in French Telecommunications

Multi-branded strategy in French telecommunications echoes the industry trends observed in automotive. As the automotive sector engages in discussions around geographic o…

Brand Positioning in the Airport Industry: How Changi Airport Continues to Reinvent Travel

Singapore’s Changi Airport has long been a benchmark for excellence in aviation, but its evolution into a global lifestyle destination sets it apart. With 13 ‘World’s Bes…

Semiotic Analysis – Advertising Decoded: The Importance of Cultural Context

Unlock the power of effective advertising by delving into the realm of semiotic analysis. In the diverse landscape of China, understanding the intricacies of cultural cod…

Sonic Branding: How Owning a Sound Identity Can Build Your Brand

Experience the power of sonic branding with Xbox's iconic audio signature. As the black Xbox One controller triggers the crystal clear whoosh, it's a sound that resonates…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject