Uncover the often-overlooked aspect of innovation—Culture, the elephant in the room. Addressing the questions of brand culture awareness and improvement, delve into the realm of Cultural Innovation. Understand its dynamics to design a narrative that resonates with your audience. When translated into a compelling visual language, culture becomes a powerful tool that works wonders for your brand in target markets. Explore the transformative impact of Cultural Innovation in crafting relevant and meaningful brand narratives.

Cultural Innovation – Expert for This Session

Catherine Tsui｜Executive Creative Director, Labbrand 

• With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural innovation and transformative approach to design with an inclusive process incorporating perspectives across different disciplines.
• For nearly two decades, she has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.
• She graduated from Rhode Island School of Design (BFA in Graphic Design).

Key Takeaways

• Redefining the innovation paradigm and our perceptions of value
• Playing a different game beyond the present category culture
• How to design authentic narratives and purpose-led experiences to engage your audience