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Mia Chen

Mia Chen Overview

Aibiying stood out amongst over 1000 names after comprehensive linguistic checks as well as qualitative and quantitative research. Meaning ‘Welcome Each Other With Love’, this name conveys Airbnb’s brand vision of creating a global community connected through love and a world where everyone can belong anywhere.

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We are honored to have our work recognized with 12 awards, including 3 gold awards! at the Transform Awards Asia. My gratitude goes out to our outstanding team and loyal …

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Labbrand has been our long-time strategic naming partner. Among 10+ projects during our past collaboration, Kinder Tronky has been a challenging Chinese naming case. We h…

Bhajinder Kaur

Thank you so much for everything throughout the brand crystallization journey. It captures the brand essence beautifully and leaves room for more growth. It’s been amazin…

JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

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Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

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