Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Client Testimonials Detail
Contact Us

Alva Lv

“What’s special about Omega Plus is that it makes pet food that’s 100% natural using New Zealand King Salmon as the number one ingredient. So, one of our key challenges is to well reflect this differentiating message in the Chinese name. As a result, 奥鲑冠 [ào guī guàn] fully captures the essence with a unique pun inside. We are confident that the new name will become a perfect window for Chinese pet owners to learn and understand this natural, healthy and nutritious brand from New Zealand.”

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

DFS

We want to extend our heartfelt gratitude for Labbrand's exceptional partnership and support over the past year. With great anticipation, we look forward to intensifying …

Allison Rose

Liberty Lane is an iconic brand for bakers who want to achieve the classic flavor of American cheesecake. The brand paints the picture of a small road in the American cou…

Jessie Zhang

Labbrand has a good understanding of BIOLOGIQUE RECHERCHE's brand positioning and our distinctive approach to skin care. It has been a pleasure working with them to devel…

Carol Zhou

As the first Ingestible beauty brand developed under Shiseido Group in China, our task to create a Chinese name for INRYU was crucial. Labbrand team worked with us to und…

Sheryl Yang

We’re at the crossroads of brand portfolio premiumization, with the collaboration with Labbrand, we paved the road for the long-term growth of brands in the category matr…

Logitech

Logitech remains the localization strategy of 'In China, For China.' As cloud computing in China continues to mature and evolve, Logitech has introduced a series of cloud…

Alva Lv

What Graphcore doing is ground-breaking, so does the Chinese brand name. 拟未 [nǐ wèi] strongly brings the connotation of artificial intelligence. It feels grand and vision…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject