Labbrand has been our long-time strategic naming partner. Among 10+ projects during our past collaboration, Kinder Tronky has been a challenging Chinese naming case. We have different consumer groups to cater to, multiple product strengths to emphasize, trademark registration issues, etc.

Now we are glad to land on this final name solution 健达轻脆怡 [jiàn dá qīng cuì yí], it’s proven to be ideal and successful. We look forward to launching more products in China market soon with the best-in-class service provided by Labbrand along the journey.