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Sam Yang

Sam Yang Overview

Sam Yang is a brand-driven creative and design leader with 20 years of experience in brand creativity and design, specializing in building long-term, internationally competitive brand design systems for global and China’s leading enterprises. He possesses cross-industry brand design system integration capabilities and creative practice experience recognized by international awards.

Sam has served as Executive Creative Director at world-renowned brand design agencies FutureBrand and JDO (China region), Senior Design Consultant at Interbrand, and Brand Creative Director at Alibaba Group’s Fliggy. His design works have consistently won the German iF Design Award, Red Dot Award, and the Gold Award at Transform Awards Asia Pacific for multiple consecutive years. In 2023, he received the “Newcomer of the Year” Award from 17PR’s Annual Communications Industry Awards.

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