Alva is skilled in creating successful verbal identity system from multiple angles such as utilizing brand own assets, local cultural phenomenon, consumer behaviors and habits, market environment and development trend, etc.

Apart from verbal identity creation, Alva also specializes in domestic and international trademark application system, participates in qualitative test of brand concept and names, co-creation workshop, and develops brand story and semiotics study, etc.

Based on vast multi-project experiences and collaboration with different departments in the past 6 years, she could fast and efficiently provide brand verbal solutions for clients both from China and western countries. Her clients include Jaguar Land Rover, L’oreal, Mondelez, Hongkong Land, China Xintiandi, Shanghai Tobacco, etc.

Alva holds a degree of Bachelor of Arts in Management from Shanghai International Studies University. She is a native Shanghainese and Mandarin speaker and is fluent English.