Nadège supports companies in the creation of names, verbal identities, messaging systems, and brand language. She helps brands clarify what they say, how they say it, and how their language can be structured across activities, offers, products, services, and experiences.
For more than 10 years at Labbrand, Nadège has developed a sharp expertise in naming and verbal strategy, with a semiotician’s approach to both meaning and expression. Her work is guided by two principles: building strong strategic substance and shaping distinctive verbal forms, to make brands clearer, more singular, and more powerful.
Prior to Labbrand, Nadège worked with Lonsdale Design and developed a strong expertise In branding, visual design and innovation for brands in food &beverages, hygienic, insurance, small Electric Appliances. She also worked for Nomen as a naming creative and strategist and was a permanent lecturer at ISEFAC where she taught semiotics and visual and verbal identity.
Nadege Holds a Master Degree in Applied Semiotics from Limoges University, a DESS in Economics, project management & Innovation from Sciences-Po Grenoble and a BA European Economics from Middlesex University in London. French native and fluent in English, Nadege worked in London and spent 3 years in Shanghai.
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