More than 15 years of experience in Business Innovation Strategy for Enterprise and Entrepreneurship, with expertise in innovation culture, end-to-end innovation development, business model design, strategy and venture. Gina applies innovation and experimentation methodologies to energize and accelerate leadership teams, ultimately creating exciting growth cultures.

She has worked with executives to reset and unify the team behind an energizing cultural ambition and agreed way of working that will deliver the commercial strategy. With her experience in multi-industry service, she has helped Automotive EV Consumer Electronics, and Industrial Manufacturing clients establish design thinking capabilities with innovative processes orientated in consumer POV, also worked with Luxury Brand, Consumer Electronics and F&B focusing on sustainable growth with Industry Strategic Thinking.

With an in-depth understanding of L1 structure to L7 tools, mixed of business strategy and consumer thinking, Gina believes that the outcomes of change are led by ways of thinking that set the strategy and ways of working that build the strength, together, it’s in service of ways of winning, that is what culture means for brands.