With almost two decades of strategy and communication experience, Aimee believes top-level and strategic communication with client can help the company identify opportunities and challenges, and establish a compelling and powerful brand.

Prior to Labbrand, Aimee worked with Superunion Where she was in charge of China local client business development and maintenance and providing comprehensive services. Clients cover a wide range of industries, such as Huawei, Tencent, China Duty Free Group, COFCO Group, Sinochem Group, Lenovo, Xiaomi, Yanjing and Yili. She also worked with FutureBrand as strategy lead and worked with Ogilvy as account director.

Aimee is adept at interpreting brand requirements and providing top-level thinking for strategy. Her management of strategic and creative resources ensure efficient project implementation. She also has accumulated considerable experience in designing and implementing communication strategies, which effectively help to bring brands to life.