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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

Global Branding Company Labbrand Hosts Event to Celebrate its 10 Year Anniversary

SHANGHAI, October 15, 2015 – Global Branding Company Labbrand hosted a LABSquare breakfast seminar themed A Decade of Brand Innovations at UNDEFINE at M50 Creative Park. …

Labbrand X Rouse Special Event: Chinese Brand Names Go Global

In a noteworthy collaboration, Labbrand, a global naming expert, and Rouse, a leading intellectual property authority, jointly orchestrated the Brand Naming and Trademark…

Labbrand Speaks at Canadean Alcohol Innovation Congress 2016 in London, UK

LONDON, December 9, 2016 – Labbrand was invited to present and lead a panel discussion at the Canadean Alcohol Innovation Congress 2016 held in London, UK on November 30t…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

Labbrand Presents at Alibaba’s University of UED on Brand Innovation and User Experience

SHANGHAI, June 30, 2016 – Labbrand VP & Creative Director Amanda Liu and Associate Design Director Sam Yang were invited to give a lecture at Alibaba’s University of …

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

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