Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a rebranding strategy, communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

The rebranding strategy is a celebration of the Group’s inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Labbrand’s expertise in brand identity creation has successfully reimagined Lanvin Group as a prominent player in the global luxury fashion industry. The new brand identity showcases the Group’s commitment to both its heritage and innovation, enabling it to carve out a distinctive position in the market.