Delve into the world of Graphcore’s Chinese brand name as Labbrand brings its expertise to the forefront. As a British semiconductor company specializing in AI and machine learning accelerators, Graphcore envisions a massively parallel Intelligence Processing Unit. Uncover the strategic approach to crafting a resonant Chinese brand name that encapsulates the essence of Graphcore’s innovative solutions in the realm of artificial intelligence and machine learning.
Founded in 2016 in Bristol, England, Graphcore develop a new processor specifically for artificial intelligence. The company has established a Chinese subsidiary in 2019 in China. In order to firmly build the brand presence and be easily identified by its target customers in China, Graphcore has commissioned LABBRAND to create a Chinese brand name for the Chinese market.
Embark on the innovative journey of Graphcore Chinese brand name with LABBRAND, as they unveil the name “拟未” [nǐ wèi]. This name, associated with a blueprint to construct the future, captures the essence of endless exploration into future technology. 拟未 [nǐ wèi] stands as an optimistic and groundbreaking representation, reflecting Graphcore’s commitment to simulating the human brain and enhancing human potential through high brainpower and neural networks. Explore the intricacies of this strategically crafted Chinese brand name in the world of advanced technology and artificial intelligence.
What Graphcore doing is ground-breaking, so does the Chinese brand name. 拟未 [nǐ wèi] strongly brings the connotation of artificial intelligence. It feels grand and visionary, just like a blueprint to construct the future. We believe the new name will certainly help the brand to achieve greater success in China market.
Manager, Brand Verbal Strategy
As an international company, we value the China market and aim to establish the Graphcore brand as the industry standard for Machine Intelligence compute in China. Rather than doing a literal translation of Graphcore into Mandarin, we wanted to choose a name that portrays our vision and aspiration and which tells a compelling story to a broader audience and our final Chinese name 拟未 [nǐ wèi] certainly captures the essence of the Graphcore brand. It was an enlightening process working with Labbrand on this project. They provided expert guidance and sound research during the naming creation and decision process.
VP Marketing at Graphcore
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