Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy
  • Research
  • Design

INDUSTRY

  • Fashion & Luxury
Contact Us

ETRO Digital Experience Design

Embark on the transformative journey of Digital Experience Design with MADJOR, as they partner with ETRO from insights to execution. Accompanying ETRO in the creation and management of new digital assets, MADJOR contributes expertise in digital experience design, content innovation, e-commerce, CRM, and retail digitization. Explore the seamless fusion of insights and execution in this collaborative venture, where MADJOR’s expertise shapes a dynamic digital landscape for ETRO.

Etro is a leading independent Italian luxury house renowned for its signature paisley patterns. With over 150 boutiques all over the world, Etro is one of the largest independent fashion brands. 

On the eve of its 50th anniversary, Etro embarked on a world-wide digital transformation project and chose China to pioneer the brand’s transformation. It commissioned MADJOR to lead this effort.

ETRO China | Digital Campaign by MADJOR

Working with China and global top management, MADJOR accompanied the client from insights up to execution and management of new digital assets including digital experience design, content innovation, e-commerce, CRM and retail digitization. 

Our work process combining strategic, technical and organizational foresight allowed us to smoothly engineer the transformation process and combine a long-term vision with quick wins to build momentum and set standard for the rest of the company.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




BRITA Brand Development in China

Embark on the journey of BRITA brand development in China with Labbrand, as they strategically craft the Chinese name for Brita GmbH. Witness the seamless fusion of cultu…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Branded Storytelling: A Powerful Articulation of The Refreshed Brand Identity

Known for its bold, contemporary designs, Wolf & Byrd is a luxury womenswear brand in Singapore that offers a harmonious blend of timeless designs and versatile piece…

Hsu Fu Chi Rebranding Strategy

Labbrand collaborated with Hsu Fu Chi on an extensive brand strategy initiative, playing a pivotal role in revitalizing the master brand through a meticulous rebranding s…

Genting Chinese Brand Nomenclature Creation

LABBRAND played a pivotal role in Genting's strategic preparation for Resorts World Genting (RWG) by crafting a comprehensive Chinese brand nomenclature. Resorts World Ge…

Food Brand Naming: BE-KIND Chinese Brand Name Creation

Delve into the world of food brand naming with BE-KIND, a New York City-based company founded in 2004 by Daniel Lubetzky. Specializing in healthy snacks like whole nuts, …

Chunyue Cultural Packaging Campaign Design: Celebrating 29 City Vibes Through Ethnocultural Relevance

Chunyue, a packaged water brand in China, faced the challenge of differentiating itself in the highly competitive bottled water market. To address this, the brand collabo…

Radisson RED’s Stand-Out Hotels: Strategies For A Local Flair

With Jin Jiang Hotels' acquisition of Radisson Hospitality Group (RHG), the group set ambitious plans to expand its hotel brands across China. Known for its playful twist…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY

Sign up for our newsletter to get the latest insights, tips and trends in Branding, Naming and Innovation.

* Will be used in accordance with our Privacy Policy

  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

A Labbrand Group Company © 2005-2024 Labbrand All rights reserved

沪ICP备17001253号-3

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy


  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject