Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Branding
  • Innovation

REGION

  • China

INDUSTRY

  • Auto
Contact Us

Labbrand Group Partners with Harley-Davidson on Brand Communications

Labbrand’s sister company, MADJOR, becomes Harley-Davidson’s lead digital communication agency in China. The strategic partnership with Harley-Davidson aims to deliver robust digital solutions to enhance the brand’s China social media performance.

Background

MADJOR, a brand experience agency under Labbrand Group announces a new partnership with Harley-Davidson, the world’s leading motorcycle brand founded in 1903 in Milwaukee, Wisconsin. With over 117 years of existence, Harley-Davidson has become a symbol of freedom and power, with a rebellious and adventurous personality. It’s a lifestyle brand that goes beyond manufacturing motorcycles. The brand’s membership club H.O.G has even become a family of the most loyal brand advocators.

Solutions

As Harley-Davidson’s lead digital communication agency in China, we are commissioned to build a strong brand-led social communication strategy for Harley-Davidson, delivered in conjunction with a year-long social media management service to reaffirm Harley as the most desirable motorcycle brand in the world. With over a decade of experience and deep expertise in the digital field, we make sure to deliver a powerful brand-led digital experience with ongoing management of brand communication, digital assets, and product & service innovation to help its clients make a real impact in the market.

Engaging social content with rejuvenated visual language on Harley Davidson’s social media
Harley-Davidson china branding
Impressive increase + quality leads from younger & more female riders through social media
Harley-Davidson China Brand Communications
Harley Davidson summer campaign

Results

The partnership powers up Harley-Davidson’s online presence through social, not only by building a robust, tight-knit connection with its existing social followers but also by acquiring new brand advocators by creating a culturally relevant brand image through China’s dominant social platforms WeChat and Weibo. We use our strategic brand tool to ensure all social communications are built from a branding standpoint to effectively increase social engagement and strengthen brand preference and loyalty for Harley-Davidson.

In 2023, the strategic partnership with Harley-Davidson gained Highly Recommended for Best Expression Of A Brand On Social Media Channels at the Transform Awards Asia.

  • It is a pleasure to work with the team. I do apprecitate their effort on trying to bring more diversity into our platform. Look forward to more great outputs in the future!

    Rachel Guo

    Marketing Manager, Harley-Davidson China

  • Building brand-led digital experience requires coordinated efforts and close collaboration, the strategy, the brand application, the experience design and the operation all go hand-in-hand. We’re delighted to partner with Harley-Davidson to integrate our capabilities of branding and digital to the world-renown company to increase their saliency and suitability for the China market.

    Vladimir Djurovic

    Founder and CEO, Labbrand Group

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Created Chinese Brand Name For French Leading Feminine Care Brand Intima

Recently, the leading French feminine care brand Intima has released the Chinese brand name "茵缇玛" [yīn tí mǎ] created by the Labbrand naming team, marking it as a milesto…

CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

Voya Branding in China: Voya Bilingual Brand Name and Brand Identity Creation

Voya Financial, a New York-based financial, retirement, investment, and insurance company, has introduced its Chinese brand identity to target the expanding Chinese commu…

Magimix Brand Strategy in China

Discover Magimix brand strategy in China as they introduce their renowned multifunctional Cooking Expert machine to the market. Since 1971, Magimix has been a pioneer in …

Zhejiang Circuit Brand Strategy and Brand Identity Creation

Embark on the dynamic journey of Zhejiang Circuit brand strategy with Labbrand, as they collaboratively build a distinctive brand strategy and visual identity. The goal i…

Kanghui’s Brand Globalization Strategy: Revitalizing the Orthopedics Pioneer

Kanghui, now a division within Medtronic's Restorative Therapies Group, has been providing innovative and affordable orthopedics products and services in China and intern…

Beyond Stays – How Hilton Hotels Are Evolving Into Unforgettable Destination Brands

Hilton’s ambitions in the APAC region are nothing short of bold. With their sights set, they understand growth is more than just opening new doors – it demands powerful b…

Axent Chinese Website: Axent Brand Website Creation

Axent Chinese Website - INNOVATE DNA WITH SWISS HERITAGE Discover the answer with Axent Chinese Website – a strategic move by a local OEM in the intricate landscape of Ch…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject