Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Leveraging Multi-Sensory Touchpoints. IIeX is a conference for disruptive methods emerging in the world of insights among brands & market researchers, held on 23rd – 25th April in Austin. 

“Multi-sensory touchpoints give us an avenue to embed emotional memories and internalize the brand on an individual level,” said Susan Moon, Senior Brand Strategist of the New York team. She delved into how sensory cues can inspire the creation of brand experiences. The session covered three sensory shifts that brands will need to plan for in an increasingly digitally native world: designing Sensory Rituals that invite gradual discovery through engaging the senses, creating Embodied Experiences through tangible & tactile product cues, and priming users through embedding Memory Anchors associated with strong positive emotions.

Archana Mohan, Research Director of Labbrand New York facilitated an engaging session on Naming Cocreation. “Names are the most indelible artifacts of the product creation process. Brands are redesigned regularly but a name, for better or worse, usually sticks.” said Archana. Her presentation underscored the importance of creating names for a global audience with extendibility in mind in service of future brand growth and how leveraging the ‘collective’ during the naming process sets the brand up for success. The session concluded with a fun, interactive co-creation for audience members to walk away with tools that they can apply in real-life sensory branding and naming scenarios. 

Labbrand Senior Brand Strategist Susan Moon with sensory branding
Labbrand Senior Brand Strategist Susan Moon at IIeX 2019.
Labbrand Research Director Archana Mohan at IIeX 2019.
Labbrand Research Director Archana Mohan at IIeX 2019.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About IIeX

The IIeX event series is one of the best global conference series in the world of insights. At IIeX North America, hundreds of insights professionals convene to share current trends, new technologies, real-world applications, case studies and new solutions. The event brings future-focused content to the forefront, relying on startups and brands to paint the future of the insights industry. IIeX 2019 was held in Austin on April 23rd – 25th, and is held in major cities globally from Austin, Macau, Medellin and Amsterdam.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Creates Chinese Brand Name For Omega Plus

Omega Plus® pet food is distributed by Omega Innovations, a division of New Zealand King Salmon which has been sustainably farming the King salmon species in the stunning…

Labbrand Creates Chinese Brand Name and Brand Localization Strategy for Première Vision

Discover the intricacies of brand localization strategy as leading French textile and fashion event, Première Vision, partners with Shanghai Fashion Week 2015. Hosting a …

Labbrand and XCMG Win Silver Award for Best Localization of an International Brand at 2024 Transform Awards North America

Shanghai (October 2024) – Labbrand and XCMG Group proudly took home the silver award for "2024 Best Localization of an International Brand" at the prestigious Transform A…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Global Branding Company Labbrand Hosts Event to Celebrate its 10 Year Anniversary

SHANGHAI, October 15, 2015 – Global Branding Company Labbrand hosted a LABSquare breakfast seminar themed A Decade of Brand Innovations at UNDEFINE at M50 Creative Park. …

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, November 14, 2016 – Driscoll’s, the global leader for fresh strawberries and other berries, held a press event in Shanghai on November 10th, 2016. Hoping to pro…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject