SHANGHAI, 30 OCTOBER 2014 – Labbrand teamed up with Mediaman to host a breakfast seminar themed “Innovations and Future Trends in B2B Marketing” on October 30th 2014 at Kokuyo Showroom in Shanghai, China. The two speakers, Kevin Gentle from Labbrand and Chris Krakowski from Mediaman, presented on The Future of B2B Content Marketing Strategy and Lead Generation Tactics across B2B Buying Cycle. The attendees included marketing practitioners from many major B2B companies, such as Legrand, Dupont, Alfa Laval and Dörken MKS.

Labbrand’s Digital Strategy Director Kevin Gentle brought to the audience three trends that would shape B2B marketing in the future, including:

• The convergence of B2B marketing and B2C marketing
• Content and support services as new differentiators in the B2B journey
• The decentralization of content creation

“In an age of complete transparency and instant search; products are commodities. Content and support services are the new differentiators” said Kevin Gentle.

Event Photos:

LABSquare is a new type of event organized by Labbrand. It is an open space for thought leaders to exchange ideas and network. It is social, spontaneous and informative. In LABSquare, leaders push the boundary and draw the future of innovative brand thinking.

Click to download The Future of B2B Content Marketing Strategy from Labbrand.
Click to download Lead Generation Tactics across B2B Buying Cycle from Mediaman.

About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions.
To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.