Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Brand Building in China: Labbrand Gives Public Lecture about Brand Building for Greenland

Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the Zifeng Business School of Greenland Group in Nanjing. On October 29, 2016, Ms. Liu delves into trends and best practices of branding, offering actionable guidelines on internal brand engagement programs. Explore the intersection of global branding expertise and localized resonance, shaping the landscape of brand building in the dynamic Chinese market.

As one of China’s leading real estate group, Greenland Group has an extensive range of projects across major cities in China and abroad. It especially takes the lead in the developments of skyscrapers, urban complexes, business compounds that center around major train stations as well as Industrial parks. Greenland Group has established the “Entrepreneurs’ Club”, a network and platform for elites from all disciplines to establish communication, partnership and exchange. Founded in 2016, Greenland’s Zifeng Business School aims at providing diverse and latest knowledge for its entrepreneur members.

As the guest lecturer of the third edition, Amanda Liu, VP & Creative Director of Labbrand, gave a presentation themed “How to Build a Strong Brand from the Inside out”, sharing extensive experiences and insights, as well as actionable toolkit. Ms. Liu first presented the evolutional process and future trends of branding in the Chinese market; she then provided in-depth analysis of the best branding actions in China. Featuring Labbrand’s award-winning case studies, Ms. Liu gave a comprehensive introduction of how companies can communicate and implement the brand strategy to its internal audience, in order to build a strong brand from the inside out.

Participants at lecture were active entrepreneurs of all industries from the Province of Jiangsu. Labbrand’s extensive experiences, insightful presentation and constructive case studies were highly recognized by the participants and Greenland Group. After the lecture, the Labbrand team took picture with the participants and was invited to the banquet.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.

Brand Building in China – About Greenland

Established in 1992, Greenland Group is a mega state-controlled enterprise group headquartered in Shanghai. With core business in real estate development, Greenland Group is the industry leader in terms of the scale, type and quality of its real estate products in China. It especially excels at developing skyscrapers, urban complexes, business compounds that center around major train stations as well as Industrial parks. 4 of 17 skyscrapers developed by Greenland Group rank amongst the world’s top 10 highest buildings. In 2015, Greenland Group is the 47th in China’s top 500 enterprises and No.258 in the Fortune Global 500.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, November 14, 2016 – Driscoll’s, the global leader for fresh strawberries and other berries, held a press event in Shanghai on November 10th, 2016. Hoping to pro…

Auto Brand Names: Renault’s New Crossover KADJAR Launched in China with Chinese Name Created by Labbrand

SHANGHAI, March 3, 2016 – Auto Brand Names Dongfeng-Renault, the joint-venture between world’s leading automotive manufacturer Renault and one of China’s top automotive m…

Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Creates Chinese Name 适乐肤 for L’Oréal’s Skincare Brand CeraVe

SHANGHAI, October 23, 2018 – CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand…

Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Labbrand Paris: Labbrand Expands and Launches New Office in Paris

SHANGHAI, March 10, 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject