Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Creates Chinese Name for Kids Clothing Brand The Children’s Place

SHANGHAI, November 10, 2016 – Embark on the journey of a leading kids clothing brand as The Children’s Place, the largest specialty retailer in North America, officially enters China. Witness the strategic collaboration with Labbrand, unveiling its Chinese name 绮童堡 (qǐ tóng bǎo). Explore the intersection of global brand expansion and localized resonance, marking a significant milestone for The Children’s Place in the dynamic Chinese market.

Founded in 1969, The Children’s Place designs, sells and licenses to sell fashionable, high-quality products under the brands “The Children’s Place”, “Place” and “Baby Place”. As of April 30, 2016, the Company had 1,064 stores worldwide, 110 international points of distribution open and operated by its 6 franchise partners in 16 countries.

Labbrand, the leading China-originated global brand consultancy, worked closely with The Children’s Place to create the Chinese brand name 绮童堡 [qǐ tóng bǎo]. 绮 [qǐ] refers to wonderful colors, while 童 [tóng] simply represents kids. The third and last character 堡 [bǎo], meaning “castle”, builds a nice linkage with “place”. Moreover, it is a connotation that is always welcomed by kids. Together, the three-syllable brand name is full of vivid colors and childlike emotions, as if it is a wonderful castle in fairy tale, conveying a colorful and graceful brand image.

“We believe the name 绮童堡 [qǐ tóng bǎo] will help The Children’s Place to build its leadership in kids wear industry despite the keen competition, bringing kids in China a happy, colorful and fashionable childhood,” states Judy Wang, Associate Creative Director of Labbrand.

Kids Clothing Brand – About Labbrand

Labbrand is the leading China-originated global brand consultancy, helping brands create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming and design. Together this gives us the foresight and ability to build brand equity.

About The Children’s Place

The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary “The Children’s Place”, “Place” and “Baby Place” brand names. As of April 30, 2016, the Company operated 1,064 stores in the United States, Canada and Puerto Rico, an online store at www.childrensplace.com, and had 110 international points of distribution open and operated by its 6 franchise partners in 16 countries.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




LABBRAND and Indeed + Glassdoor Partnership in Southeast Asia: What Does This Mean for the Employer Brand Impact?

Singapore – 26 September 2024 – LABBRAND, the leading independent global brand consultancy, and Indeed + Glassdoor, an authority in job postings and employer reputat…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Labbrand Creates Chinese Brand Name For Omega Plus

Omega Plus® pet food is distributed by Omega Innovations, a division of New Zealand King Salmon which has been sustainably farming the King salmon species in the stunning…

Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand's brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tail…

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject