Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
Contact Us

Co-branding: San Pellegrino sparkles with BVLGARI

In a noteworthy example of co-branding, the renowned Italian sparkling mineral water brand, San Pellegrino, has collaborated with the iconic jewelry and fashion accessories brand BVLGARI to mark the latter’s 125th anniversary. This strategic partnership has given rise to a limited edition bottle named BVLGARI x San Pellegrino, a unique fusion that seeks to celebrate Italy’s refined spirit and culture. The synergistic collaboration between these two Italian brands showcases the power of co-branding in creating exclusive and commemorative products that resonate with shared values and heritage, reinforcing the importance of such collaborative ventures in the dynamic landscape of branding and marketing.

“When S.Pellegrino met BVLGARI, the idea flowed organically: this co-branding partnership marked a significant stride toward the establishment of a unique Made in Italy hallmark, uniting the most prestigious brands and setting the highest standard for Italian style worldwide,” expressed Stefano Agostini, CEO of Sanpellegrino. This collaboration not only emphasizes the natural synergy between S.Pellegrino and BVLGARI but also highlights the potential of co-branding to elevate the essence of Italian craftsmanship and style to unparalleled heights, making a distinctive mark in the global arena.

The decision to reimagine the traditional bottle design follows the precedent set by San Pellegrino’s 2010 limited edition collaboration with Missoni. While partnerships between fashion brands and designer bottles have been a customary practice, the Missoni project marked a historic moment in San Pellegrino’s over 100 years of operation, as it was the first time the iconic Italian water producer allowed a reinterpretation of its classic bottle design. This innovative approach reflects San Pellegrino’s commitment to pushing boundaries through creative collaborations, embracing co-branding as a means to infuse new life and style into its timeless products.

San Pellegrino decided to limit the production of the BVLGARI bottle to 50 million units and to distribute them only to specific high-end restaurants around the world. However most of the bottles will be used at the exclusive events celebrating the designer’s anniversary worldwide.

Beyond creating a hallmark for Made in Italy products, this move is of course part of a larger strategy to further establish the position of the San Pellegrino brand as a global luxury good. Internationally, the brand is already perceived as one of the high-end options in the bottled water market. However, adopting this co-branding strategy can assist the company in increasing its identification as a luxury good.Co-branding with luxury products is one of the most popular brand-building strategies companies embark. (For more details, please see Labbrand’s previous posts of “H&M with Versace” and “Co-branding, a 1+1>2 formula ”).

With the transformative collaborations with Missoni and the embellishment by BVLGARI, the natural curiosity arises: what lies ahead for the San Pellegrino brand? Having ventured into unique co-branding initiatives, San Pellegrino is poised at the forefront of innovative partnerships. The anticipation builds as enthusiasts and consumers alike ponder the next artistic and influential collaboration that will redefine and elevate the brand’s visual identity and cultural significance. The brand’s commitment to creativity and style through such collaborations opens the door to endless possibilities, leaving us eager to witness the next chapter in San Pellegrino’s journey of redefining and reinventing its timeless allure.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Health Insurance in the Obamacare Era: What Does it Mean for Brands?

In 2010, when Former U.S. President Barack Obama signed the Affordable Care Act, commonly known as Obamacare, into law, discussions primarily revolved around its broader …

Same Same but Different: Staying True to Core Brand Essence While Localizing

Core Brand Essence - Tackling the Delicate Balance Pushed by globalization and e-commerce, brands are expanding beyond their familiar territories. For brands that soar in…

Brand Positioning: Letting the World Fall in Love with JiangXiaoBai

JiangXiaoBai and Tmall: Redefining Chinese Traditional Liquor's Global Brand Positioning JiangXiaoBai, in partnership with Tmall, made waves at Vinexpo 2019, the prestigi…

Unleashing Purpose-driven Potential through Brand Building Strategy

Branding is about building perceptions in the minds of customers and knitting those perceptions into a unique brand identity. This enables brands to charge a premium over…

How to Achieve Local Market Packaging in China

INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece on the 5 best and worst Chinese branding adaptati…

Brand Strategy – Christmas in Asia: How Brands are Winning Over Audiences with Insights-led Christmas Messaging

This is the season for joy and merriment! From the streets to malls, in-stores to our social media feeds, festive decorations abound, creating a magical atmosphere. As we…

Brand Potential: Is there a Brand Canada?

With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, Canada has recently received a lot of attention in …

Brand Marketing: Yay or Nay to #Plasticfree Singapore?

Embracing the trend of mindful consumerism, brands are actively participating in the green movement and promoting #plasticfree initiatives, particularly within the F&…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject