Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
World famous luxury brand Louis Vuitton (LV) was awarded 14.5 million won ($12,500 USD, or 83,000 RMB) this April in a l…
It is widely recognized that for a brand to be globally dominant, it must consider the Chinese market in its business mo…
The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity…
Exploring Chinese Brand Naming: The Uniqueness of LEGO Yesterday as browsing through a fashion magazine, I stumbled upon…
Explore the art of film naming in China, where brands strive to create memorable connections with consumers. In a fast-p…
New-energy vehicle (NEV) is no not a new term for Chinese consumers. The Tesla fever has been burning for a few years. T…
In the contemporary landscape, the notion of "culture" has evolved into a dynamic and all-encompassing concept. What we …
Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the co…
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”(bì yìng). …
Explore a compelling revelation on danwei.org today: an eye-opening report reveals that a significant 40% of Chinese TV …
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