Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
  • Branding
Contact Us

Co-Branding: Adidas creates Urban Art Guide for iPhone

Exciting developments for iPhone users and street art enthusiasts: Adidas unveiled its Urban Art Guide for iPhone in March, showcasing the power of co-branding.

This free downloadable application enables iPhone users to access a Google map of Berlin, highlighting the locations of the city’s urban art masterpieces. Boasting functionalities like “Find artwork nearby,” “Tour guide,” and “Gallery,” the Urban Art Guide offers a comprehensive experience. Users can also engage with features such as rating and commenting. Adidas’ collaboration in the creation of this app exemplifies the potential of co-branding, merging the worlds of sportswear and urban art to provide a unique and interactive experience for users exploring Berlin’s vibrant street art scene.

The collaboration between Adidas, the globally renowned sport brand, and iPhone, Apple’s cutting-edge technological marvel, marks a strategic co-branding initiative poised to mutually benefit both iconic brands. Adidas’ Urban Art Guide serves as a channel for iPhone to broaden its target market and cultivate a distinct brand image, amplifying brand equity through heightened differentiation, relevance, and esteem in consumers’ perceptions. Simultaneously, Adidas leverages the trendy and sophisticated image of the iPhone, enhancing its brand awareness as the Adidas logo prominently features on the map. This co-branding venture strategically aligns the strengths of both Adidas and iPhone, creating a symbiotic relationship that extends the reach and impact of their respective brand messages in the dynamic intersection of sportswear and technology.

It looks like Adidas and iPhone, who have little to do with the urban art scene, found an original and creative way to cooperate, providing customers with added value, and strengthening both of their brands.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




The Chinese Perspective on Organic/Natural Cosmetic Brands

Do Chinese perceive organic/natural products the way Westerners do? What are the real motivations and driving forces behind Chinese customers' rising interest in these pr…

Art of Naming: Setting Your Brand Naming Process up for Success—The Diamond in the Rough

At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of applying and mixing paint on a blank canvas in search o…

Channeling Creativity through Brand Messaging

Creating consistent and impactful brand messaging in the coffee industry is paramount for a global brand. Ensuring that every employee contributes to a unified message is…

Tourism Brand Name: Branding the Dubious Tourist Routes of Southeast Asia

Amidst the allure of Southeast Asia for Chinese travelers, a new option may be on the horizon. After years of promoting the traditional “新馬泰” (Singapore, Malaysia, and Th…

Single Character Chinese Trademarks

When encountering a brand logo, what catches your eye first? Colors, images, or the name? Scientific studies reveal that the brain processes shapes before colors and cont…

Mastering Brand Storytelling in China

In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succeed. With the increasing difficulty of reaching cust…

Verbal Branding: How to Crack into Gen-Z’s World?

Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronger national self-esteem. They have gradually become…

Name Analysis: 3 Time-Tested Chinese Brands’ English Naming Strategies and Why They Work

In today's global marketplace, success depends on appealing to an international clientele. The surge in China's economy has prompted foreign companies to adjust their bra…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject