Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
  • Branding
Contact Us

Co-Branding: Adidas creates Urban Art Guide for iPhone

Exciting developments for iPhone users and street art enthusiasts: Adidas unveiled its Urban Art Guide for iPhone in March, showcasing the power of co-branding.

This free downloadable application enables iPhone users to access a Google map of Berlin, highlighting the locations of the city’s urban art masterpieces. Boasting functionalities like “Find artwork nearby,” “Tour guide,” and “Gallery,” the Urban Art Guide offers a comprehensive experience. Users can also engage with features such as rating and commenting. Adidas’ collaboration in the creation of this app exemplifies the potential of co-branding, merging the worlds of sportswear and urban art to provide a unique and interactive experience for users exploring Berlin’s vibrant street art scene.

The collaboration between Adidas, the globally renowned sport brand, and iPhone, Apple’s cutting-edge technological marvel, marks a strategic co-branding initiative poised to mutually benefit both iconic brands. Adidas’ Urban Art Guide serves as a channel for iPhone to broaden its target market and cultivate a distinct brand image, amplifying brand equity through heightened differentiation, relevance, and esteem in consumers’ perceptions. Simultaneously, Adidas leverages the trendy and sophisticated image of the iPhone, enhancing its brand awareness as the Adidas logo prominently features on the map. This co-branding venture strategically aligns the strengths of both Adidas and iPhone, creating a symbiotic relationship that extends the reach and impact of their respective brand messages in the dynamic intersection of sportswear and technology.

It looks like Adidas and iPhone, who have little to do with the urban art scene, found an original and creative way to cooperate, providing customers with added value, and strengthening both of their brands.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Name Analysis: Chinese Brand Names that Make You Happy

Explore the impact of Chinese brand names and their ability to evoke joy and curiosity. Learn how carefully selecting elements of a brand name can create a unique and joy…

Mastering Brand Storytelling in China

In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succeed. With the increasing difficulty of reaching cust…

Wellness in Hospitality

Welcome to another issue of our Labbrand Spotlight from Singapore! We are thrilled to bring you our unique perspectives from the world of Branding and Innovation, sharing…

What CIIE Tells Us About Today’s Chinese Market and Consumers

The 6th China International Import Expo (CIIE) is set to take place from November 5th to 10th, 2023 at the National Exhibition and Convention Center in Shanghai, with par…

3 Reasons Why Your Company Needs a Chinese Brand Name

Read the updated version of this articleThe Six Laws of Chinese Brand Name here. Nowadays it is widely recognized that a company looking to be successful in the glob…

Rethinking Research – Strategic Insight from the Ground Up

In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective research needs strategic thinking from the earliest stage…

Brand Positioning in the Airport Industry: How Changi Airport Continues to Reinvent Travel

Singapore’s Changi Airport has long been a benchmark for excellence in aviation, but its evolution into a global lifestyle destination sets it apart. With 13 ‘World’s Bes…

Rethinking Internal Branding: How to Break Free from the Stumbling Blocks of Evolution

Internal branding remains a critical differentiator for companies aiming at enhanced success, growth, and loyalty. Despite its evident benefits, why do companies not prio…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject