Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Client Testimonials Detail
Contact Us

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associations among Chinese audience, hence we hope to find a new name that can mitigate this and really cater to everyone from professional athletes and fitness enthusiasts to the everyday consumer. We are glad that through a professional and comprehensive naming process, LABBRAND successfully provided us with an ideal solution. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

Nespresso Brand Team

"This is our second in-depth collaboration with Labbrand Group in verbal branding and once again, Labbrand's mastery of branding and verbal strategy has provided us with …

Lucy Zhou

It means that MyMRO China's now an independent domestic brand instead of foreign-invested, and after 2 years of well-regulated operation by the core committee, it has now…

Alva Lv

We’re amazed by the profound history of Chopard, its vision of innovation and passion towards watchmaking. The Alpine Eagle Watch Collection is inspired by majestic eagle…

Alva Lv

What’s special about Omega Plus is that it makes pet food that’s 100% natural using New Zealand King Salmon as the number one ingredient. So, one of our key challenges is…

Sally Doherty

As an international company, we value the China market and aim to establish the Graphcore brand as the industry standard for Machine Intelligence compute in China. Rather…

Ray Ju

We are thrilled to collaborate with MasterControl on this naming and design project. The final name stood out from about 300 different name options for its accurate refle…

Porche AG

It was truly enjoyable collaborating with Labbrand. The Cultural Observation Program on Modern Luxury in China proved to be a noteworthy success, and the insights acquire…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject